The post potentially over simplifies SEO just a bit (it’s really a guide to the webmaster center), but its simple 4 step approach is sure to get people moving in the right direction. The 4 core areas that the guide covers are:
Step 1: Absorb the Basics
Essentially this is all about learning the theory behind SEO. Before you start tackling anything, including the development of your website, you should study up on the do’s and don’ts. Here is one of the sample videos that Google shares:
Step 2: Dig Deeper into the Details
Using the extensive help center, there’s plenty of information for those wanting to dig deeper than the beginner’s guides.
Step 3: Verify Your Site in the Webmaster Area
Once you’re confident with your knowledge, it’s time to claim your website in the webmaster area and start working with the handy SEO tools and resources in there.
Step 4: Research Before You Do Anything
Make sure to check the consequences of doing anything drastic with your SEO. Whether you return to the help center or tap into the collective wisdom of the webmaster Forum, you’ll be sure to get good advice on any major strategies you’re planning to undertake.
While the guide is really just a clever way to educate people about the information and tools available in the webmaster center – it covers off the best approach to DIY SEO.
If you’re going to undertake the job of doing SEO yourself – then follow the steps
Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.