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Monday, October 11, 2010

Five Google Webmaster Tweaks to Optimize Your Rankings

Posted by @ 7:42 pm

With the ever expanding feature set of Google’s Webmaster Tools, it’s easy to miss some of the more essential settings and tools that can help you achieve top rankings.

In this post, I’ll cover 5 tips which will give your site the best chance of ranking well.


1. Upload Your XML Sitemap
Helps: Ensure your website is indexed
Where to find: Site configuration > Sitemaps

Uploading an XML Sitemap provides Google with a map of your website which helps them crawl your content and maximize the number of URLs which are included in their index. This is especially important for larger sites that have a large number of brand and product pages.

2. Set Your Geographic Target
Helps: Improve your position in local search results
Where to find: Site configuration > Settings

Setting your geographic target helps Google to associate your website with the particular region you are targeting. We have seen some strong positive ranking improvements for our clients after enabling this setting, so ensure it is correct for your website.

3. Look at Google’s HTML Suggestions
Helps: Improve your position in search results
Where to find: Diagnostics > HTML Suggestions

Google’s HTML suggestions include any issues that Google found when they were crawling your website. These can includes issues with duplicate or missing META information as well as any un-indexable content on your website.

If Google finds any issues with your website, click on each to learn more and correct any problems.

4. Optimize Your Sitelinks
Helps: Improve click-through to core pages
Where to find: Site configuration > Sitelinks

Sitelinks are links to a site’s interior pages that can be shown in search results. Google automatically generates these links for some websites; however these can be modified using webmaster tools.

If your website is showing sitelinks, remove any non important pages from the list.

5. Monitor Your Page Loading Times
Helps: Improve rankings and customer satisfaction
Where to find: Labs > Site performance

With Google using page speed as a ranking factor, it’s also a good idea to make sure your pages are loading as fast as possible. Use this tool to monitor the load time of pages on your website and optimize this when possible.

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

Discussion (9 - comments)

My google webmaster tool is showing some error and can’t understand how to correct them.
1. Soft 404s 57
2. Restricted by Robots.txt 87
3. In Sitemap 1

Can you please guide me how to correct these errors.

By Tech Maish - October 12, 2010

This is an excellent blog post you are discussing about and i really appreciate it. It should be going on. BTW Could you write guest blog post for my blog?

By sell this domain at sedo - October 21, 2010

[...] Page Loading TimesRead more: Five Google Webmaster Tweaks to Optimize Your Rankings | ineedhits…If you're using WebTrends, then you probably need help. It is usual to emphasize that SEO is [...]

By How do I improve my Google AdWords? - Quora - November 5, 2010

I love reading your articles. They are always understandable for us beginners and very easy to follow and do.

Keep them coming

By Doug Procter - November 5, 2010

hi there :) , NICE TIPS. mu webmaster tools is showing many html errors such as short metatags. I got confused there. There also some duplicated page titles. How can this affect my serp?

web is

By Alvaro - November 6, 2010

I do not think sitelinks optimization has any effects in website ranking. Anyway blocking non-important pages from sitelinks is recommended.

By Siju - November 9, 2010

Excellent SEO Tools for Google



By Kevin - Apuestas Deportivas - April 25, 2011

Nice article. Easy to understand for entry level.


By chennai - June 8, 2011

Wow! Thank you! I always aspired to generate in my online site the like.

By Casper - September 21, 2011

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