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Sunday, March 15, 2009

Finding Sites in Your Niche to Build Backlinks

Posted by @ 4:56 pm

A common way to get targeted backlinks to your site is to find others in your niche and request to exchange links. You may even want to compile a list of related sites and employ some link baiting tactics. Whatever your strategy, finding other sites in your niche can be tough, so here are 5 tips to help you get started.

Before I start, thanks to Search Engine Journal for compiling the majority of these sites.

1. Use Search Engines!
Probably the most basic of all tips, conduct searches across all major search engines for your top 10 keywords. Using a wide variety of search engines is important as each is going to have different results. Also try some social media search sites like twitter search and technorati to uncover even more pages.

2. Use the ‘related:’ search operator
The ‘related:’ search operator looks for sites that have a similar backlink profile to the site submitted. For example, we would conduct a search for ineedhits like this:

3. Find sites with the same social media tags
Use the site to find domains that are commonly related with yours across social media bookmarking services.

4. Find sites viewed by the same users
Use Google trends for websites to find sites visited by the same audience. Just enter your URL and this will provide you with other sites visited by your users:


5. Use Traffic monitoring services like
Finally, traffic monitoring services like also provide a ‘related sites’ section. Visit their traffic rankings section and click on ‘related sites’.

Alternatively, if you don’t have the time to do this research yourself, our sales team will be happy to recommend a targeted link building campaign for your site.

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

Discussion (1 - comment)

Thank you so much Matthew, for me as an owner and self taught SEO manager of a small specialist niche website in Spain all new tools that I can use to my advantage are always welcome. I’m learning every day from you “gurus”

By Mark Adkinson - March 25, 2009

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