Contact Us

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Monday, August 6, 2007

Fake Google PageRank: How to Avoid the Trap

Posted by @ 8:47 pm

We all know PageRank as the little green indicator that sits in our Google toolbar. PageRank is Google’s system of counting link votes and determining which pages are most important based on them. These scores are then used along with many other factors to determine how well a page ranks in search results.

But did you know it was possible to fake this ranking? Webmasters using sneaky 301 redirects can inflate their PageRank to any value they like, giving an incorrect ranking of their site. A WebmasterWorld member explains:

“This seller builds up the backlinks and PR of his own site and then 301 redirects to the domain for sale: At the next Google update(s) that domain is then showing as having all the backlinks and PR7 of his own site.”

This issue has become a major problem on auction sites like eBay, where sellers try to sell domain names with an inflated PageRank. This tricks buyers into paying a ‘premium’ price for the domain because of its apparent great ranking.

If you want to check for fake page rank there a number of tools available online:

Fake PageRank Detection Tool: Seologs fake PR detection tool.
PageRank Verification: Another PR verification tool.
Live PageRank: Checks the PR of a website over multiple Google datacenters.

For buyers, it’s important not to focus on PageRank when buying domains, and always ensure to check all listings thoroughly.

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

Discussion (1 - comment)

[...] a nice interesting article on how some sites artifically inflate Page Rank, from a reliable SEO company that has been around for quite a while. While PageRank in not the [...]

By PageRank Revisited - Internet Madman – Tech & Web News - November 3, 2009

Add Your Comments


Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter

  • New Posts
  • Popular
  • Comments


More in Tips & Advice (411 of 480 articles)

Branding is all about identifying your products and services with 'a name, logo, slogan, and/or design scheme. A brand often ...