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Wednesday, June 13, 2012

Expert Tips – Local Google Ranking Factors for 2012

Posted by @ 6:04 pm

There’s been plenty of activity in the local search marketing space of late. Here’s just some of the major changes that have occurred in the last couple of weeks.

  • - Google changed Google Places to Google+ Local,
  • - Apples shifting to mapping from Google to its own service
  • - Yelp to power business listing in Apple’s mapping service

So with all this activity going on, it’s reassuring to know that experts believe the fundamentals of search have remained fairly constant.

The 2012 Local Search Ranking Factor report has just been released, and David Mihm is again the expert behind the survey. Having collated the opinions of over 40 local search specialists, the survey provides insights into the key tactics to deliver strong local search results.

For a full list of all the factors, you can see the survey results here.

Here’s the top 5 Local Search Ranking Factors for 2012:

  1. Physical Address in City of Search (Your business is in the same town/city as the search request)
  2. Proper Category Associations
  3. Proximity of Address to Centroid (“centroid” = center of a city/town)
  4. Domain Authority of Website
  5. Quantity of Structured Citations (IYPs, Data Aggregators)

So while the world of local search continues to evolve and change at a rapid rate, the basics still hold true.

I recommend visiting the survey results and check that you’re what you can to maximise your local search exposure.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

Discussion (2 - comments)

[...] Expert Tips — Local Google Ranking Factors for 2012 — Local search has change a LOT this year. Were you able to keep up? Do you know what’s worth spending time on and what isn’t? Don’t worry. iNeedHits featured a great collection of posts based on the latest Local Search Ranking Factor report that collected opinions from more than 40 industry experts. [...]

By The Best Small Business Marketing News & Blog Posts of the Week — June 15, 2012 – DIYSEO - June 15, 2012

[...] Reading: Expert Tips – Local Google Ranking Factors for 2012 Recent [...]

By Expert Tips – Local Google Ranking Factors for 2012 | Internet Marketing Blog | Internet Marketing 601-321-9734 - June 16, 2012

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