There’s been plenty of activity in the local search marketing space of late. Here’s just some of the major changes that have occurred in the last couple of weeks.
- - Google changed Google Places to Google+ Local,
- - Apples shifting to mapping from Google to its own service
- - Yelp to power business listing in Apple’s mapping service
So with all this activity going on, it’s reassuring to know that experts believe the fundamentals of search have remained fairly constant.
The 2012 Local Search Ranking Factor report has just been released, and David Mihm is again the expert behind the survey. Having collated the opinions of over 40 local search specialists, the survey provides insights into the key tactics to deliver strong local search results.
For a full list of all the factors, you can see the survey results here.
Here’s the top 5 Local Search Ranking Factors for 2012:
- Physical Address in City of Search (Your business is in the same town/city as the search request)
- Proper Category Associations
- Proximity of Address to Centroid (“centroid” = center of a city/town)
- Domain Authority of Website
- Quantity of Structured Citations (IYPs, Data Aggregators)
So while the world of local search continues to evolve and change at a rapid rate, the basics still hold true.
I recommend visiting the survey results and check that you’re what you can to maximise your local search exposure.