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Tuesday, June 17, 2008

Essential Keyword Selection Tips: It’s Time to Boost Your Customer Base

Posted by @ 8:41 pm

The keyword selection process is close to one of the most important parts when it comes to creating your PPC ad’s, so you want to ensure that you get it right.

Selecting the correct keywords for your campaign is essential. It’s no use paying for underperforming keywords that will just run your campaign funds dry.

So you want to know which keywords are classified as the “right keywords”? Then check out the follow tips.

1. Start with a List

Generate a list of keywords based on words defining your product, location, product/services etc. Carefully consider what terms users are likely to use in searching for your products/services. It is essential to use the keywords searchers use, rather than the ones you and your organization use to describe your product/service.

2. Choose Specific but Not Popular Keywords

You’ll need to select keywords that are specific to your product or service offering, but you need to be careful not to select keywords that are extremely popular, as this may deplete your PPC funds sooner than expected.

3. Use Phrases instead of single words.

You stand a better chance of winning the search engine wars as this helps to narrow down exactly what people are searching for.

4. Consider misspelled keywords

Everyone makes mistakes when they are typing, so who’s to say that your searchers don’t make this same mistake when typing in search queries – take advantage of this.

5. Constantly Change Your Keywords

Keywords should be evaluated frequently for performance. This can be done by reviewing your website statistics to see which terms are being effective in driving traffic to your website.

So don’t waste your hard earned money on keywords that just won’t give you customers. Take these tips into account when evaluating your keywords and see the customers start knocking down your door.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (1 - comment)

Great information – but what about blogs? Each post has different relevant keywords. Do we still have to treat it as if it is a ‘product’?

By Anthony James Barnett - author - September 24, 2008

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