Cyber Monday (the first Monday after Thanksgiving), marks the start of the online holiday shopping season for most retailers. With a flurry of online activity expected on this day, it’s important to ensure your website’s going to capture the attention of as many shoppers as possible.
In 2008, Cyber Monday spending hit a record high, with consumers spending a whopping $846 million online. The good news for retailers is that Cyber Monday is only the start – with strong online sales expected to continue right through until the New Year.
So the big question is: Are You Ready?
The key to improving your sales during this period is to focus on mediums that can deliver instant results. In the online world, this typically includes:
Local Search Listings
If you’re targeting local customers, a local search listing across Google, Yahoo and Bing is another way to get on the first page of organic search results. It’s simple to setup and there’s no limit to the number of people who click on your listing.
Once verified, listings are live almost immediately.
If your customers use a search engine besides the top 3, there’s no harm in being found there either. Top 10 featured listings can help boost the efforts of your PPC and Local campaigns.
Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.