Your website is the most important part of your online marketing efforts. Without it potential customers will find it quite difficult to know what products/services you business has to offer.
While having a website for your business is the first step, you need to ensure it is a good website also. Here’s why:
- It is the first impression potential customers get of your business and its brand
- It will impact your SEO efforts – both on and off site
So the question is, “Do I have to pay through the roof in order to get a well designed website?”
Not necessarily, there are thousands of free website templates available for you to choose when building your site. However, if you have the money to spend on a custom template, this might be worth your while.
Let’s take a look at the pros and cons of each:
Just like any aspect of you business, you need to weigh up the pros and cons of each website design option. Budget will be your main factor, but make sure you don’t sacrifice your companies brand in the process.