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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
We have been heavily documenting the rise of Bing on this blog, and there’s no denying it has definitely improved Microsoft’s position in terms of search market share.
So now the question for website owners and SEO’ers remains – “How do I rank higher in Bing and drive more traffic to my website?”
While the jury is still out on definitive strategies for top ranking success in Bing, there seems to be a growing chorus of support for certain tactics, which I have detailed below:
Anchor Text It seems that Bing focuses more heavily on links with relevant anchor text, so that should influence your linking strategy – get your text anchor text right.
Age & Authority It appears that Bing places a higher weighting on site/domain age and authority than Google. Again a factor that is surely not sustainable given the importance of social media and blogs in terms of relevant results.
Below is a chart that SEOwizz produced based Bn some analysis they conducted. They compared the top 2 results for the search “SEO Services” in Bing and Google to determine what factors matter most for the two respective websites.
As you can see from the general consensus and SEOwizz’s experiment, the top ranking factors for Google and Bing do differ.
The important thing to note is that none of them compete, so to get Top 10 rankings in Bing and Google wont compromise each other. Smart site owners should be covering off the factors of each search engine to maximize their website traffic.
If you’ve done your own research into what works and does’t work for Bing SEO – we’d love to hear what you’ve learnt.
Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world. 
Who uses Bing?
By @23Kazoos - July 14, 2009
Great article!
By Sammy - July 14, 2009
How to Get Top 10 Rank in Bing…
We have been largely posting the rise of Bing on this blog, and there’s no denial it has definitely improved Microsoft’s position in terms of search market share.So now the question for website owners and SEO’ers remains – “How do I rank higher…
By pligg.com - July 18, 2009
Hi,
After I read your article, no doubt some light is shed to the areas where I had not realized, but still, good thing is that found my site http://www.psexam.com to fulfill most of the criteria you’ve mentioned.
In practical ground I’m getting too little traffic from bing as compared to the google. Might be since bing users are less. But my concern is that my site does not appear at top on bing for those keywords that are on top in Google.
Thanks for great article!
Admin
http://www.psexam.comBy shkhanal - July 27, 2009
still bing users little but I think bing will go up and compete with Goolge with in less a one year.
My web site http://www.bazaarinegypt.com still have a good ranking in Google and little in Bing but my profit come from lovely Google….!!!
Mohammed F. Reiad
Founder & Owner, Bazaar in Egypt
http://www.bazaarinegypt.comBy Mohammed F.Reiad - August 7, 2009
hi nice tips.. but i think these points seems old on today search engine algorithm. rite now search engine looking for powerful links..
Owner
http://www.logobench.comBy robert falco - August 9, 2009
[...] Bing SEO – How to Get Top 10 Rankings in Bing.com | ineedhits. No [...]
By Bing SEO – How to Get Top 10 Rankings in Bing.com | ineedhits | BloggerTools.Net - August 12, 2009
I always come up in google, but never in bing. google users are high.
http://www.jslscaffoldinspecialists.co.uk
By Jen - September 21, 2009
Something interesting that you may like to know re Bing, is that if your site is listed in DMOZ, Bing/MSN automatically uses the description from your DMOZ entry for it’s listing of your site in Bing….This can have a negative (or postive) effect on your rankings.
So if you are wondering why Bing isn’t using your latest meta description tag, try using this code in the section of your page(s) :
Hope this is useful – http://www.stevesims.com
By Steve Sims (Website Designer) - September 22, 2009
Interesting ideas here- I totally agree on your point about website age, but not authority- I think you’re inappropriately combing those two very different factors. Age is simply age, authority, however, is depth of content, relevance of information, and importance of that page for it’s specific subject- based on the number of, and quality of links pointing to it from other sites.
Age should definitely go out the window- it has nothing to do with quality whatsoever.
By Tim - September 23, 2009
Interesting post, I have a site thats only about 1 month old and managed to get top 10 with two article blog on the key word ‘filipino’. How is that possible?
By BlueMontoya - October 8, 2009
I seem to have a better ranking in Bing than Google for http://www.annuitysupermarket.com but cannot on page 1 in Yahoo
By Kevin Stelfox - October 20, 2009
hi nice tips for seo
http://www.smarthoteldeals.com/
By grewal's - November 11, 2009
nice, i need this articles, yesterday i was register on bing and check to webmaster central, maybe including this tips will bust to my blog
i hope so
Thanks for this tips
Regards
http://weddingku-on.blogspot.com
By joe - December 1, 2009
Thanks for nice information. My website http://www.bnbnewdelhi.com is still not coming on bing tried the same optimisation. I think i need a seo expert.
By Ashu - December 5, 2009
hi nice tips.. but i think these points seems old on today search engine algorithm. rite now search engine looking for powerful links..
http:gadgetgoat.net/home/
By varun - December 27, 2009
We just think it is a question of chooice , Google, Bing , Yahoo can you be realy on all the search engines Nr 1 for every key word ? . Set you priorety and keywords.
http://www.allphuketrealestate.com
By Aisawan - January 2, 2010
Thanks for nice information. My website http://www.aestheticsmanagement.com/ is still not coming on bing tried the same optimisation. I think i need a seo expert.
By E-commerce web development - January 5, 2010
We rank pretty well on Google and Bing for our keywords. I think if you focus on good content around great keywords, you can’t go wrong. It was interesting to see the results from the test and how something like an H1 tag has different weight for each search engine. http://www.thegadgitech.com
By Mike Peacock - January 5, 2010
Good Article, I have also noticed that Bing gives weight to websites that have blogs with regular updating content (at least 2-3 posts per week). http://www.OrlandoSEOWorld.com
By Craig Heineman - January 7, 2010
Hi,
Thanks for the tips. I get a great amount of traffic from Google, but I will be lucky to get 15 visits a day from Bing. I seem to be using all of your techniques, so I am just going to hope it is because of the age (9mos old) of my site.
http://www.camelclutchblog.com
By Eric - January 14, 2010
Nice post..but i think you should mention how to get ranking in Bing as this points are applicable to all search engine. Waiting to see your post on this.
By George - January 20, 2010
we just updated our new website and now waiting to see if we get the desired results. Have followed most of the guidelines as provided here. do check http://www.dimakhconsultants.com and let me know your comments.
By seopuneconsultants - January 30, 2010
good post.my website is doing great without it.Im ranked in top 10(www.shopping-plazas.com)
By sherri - February 2, 2010
It my opinion Bing seems to be more stable in terms of SERPS ranking than Google. Also it’s clear that if you aren’t using the Bing webmaster tools then this will adversely affect your ranking in seo. Getting listed in Bing for a new site in their webmaster tools normally takes about 6 weeks in my experience
By Titanium SEO - February 17, 2010
Bing still seems to favour more spammy domain names. My site: http://www.cambridgedrivingschool.net/ – keywords google: driving lessons cambridge, comes up number 1. in Bing using same keywords the spammy domain named site comes as number 1. Google seems not to like spammy domain names.
By Richard - March 18, 2010
Even my site http://www.innatdelhi.com is not coming up in Bing. I will have to try the suggestions above & see what happens next.
By Subhash - Delhi B&B owner - March 19, 2010
I have optimized my site http://www.siliconebrainserts.net but cannot seem to get it listed on Bing. Google sandboxes the site every so often but I am hoping after a few more months this will stop happening. Interesting. Thanks for the article.
By Sofia - March 23, 2010
On google http://www.tripleiconsulting.com is #2 I’m not even in the top 20 for bing
By Triple I Consulting - April 1, 2010
On Bing http://www.jarkar.com is on top and on google it is second place.
By Christopher - May 7, 2010
http://www.gechiropractic.com is doing better on google than on Bing.
By Schaffnit Chiropractic - May 14, 2010
Is there a good update on this topic on the net? My site, http://www.selfadhesivebra.org is still no ranking in Bing. Any suggestions anyone?
By Chico - May 27, 2010
Interesting ideas. Will try to improve our Bing rating.
http://www.stratapanels.co.ukBy Henry - June 25, 2010
Most of these factors should be done anyway. I have always found it is better to create the site for users than it is to try to build it for search engines.
By Darren - June 28, 2010
Very interesting article. While some of these thing may remain true for Bing a lot has change.SEO is ever changing as some SEO companies in the industry abuse, misuse SEO strategies that they learn. Being natural is the key.. Bing will change as the Search Engine Leader changes. Now that Google’s new Indexing Infrastructure “Caffeine” is live, thing will change for all of us.
SEO Manager http://www.Jumpmediabristol.co.uk
By JumpMediaBristol - July 19, 2010
Hmmm, Just over one year on since this article. I’d love to see a re-post of changes since then especially since the injection of Caffeine from Google. I’ll check back for updates. This shouldn’t affect our ecommerce platform much http://www.storesuite.oo.uk (We’ll just have to adapt to change!)
By Devereaux - July 19, 2010
I get 75% of the traffic from Google. Did notice that Bing traffic is picking up and has surpassed Yahoo search results. In the near future Bing will probable give Google some competition, they have a long way to go. My site is at: http://www.skintreat.net
Yahoo good work, a move in the right direction!!
By Ismail - July 20, 2010
Yes, I got more than 70% website traffic from Google and now I going to local listing at Yahoo and Bing and hope to get good response.
Alex.DACOU.COM.AU
By Alex - August 18, 2010
Hi, I am getting the same problem with my website http://www.ireadysites.com , it’s doing great on Google for keywords related to mortgage website templates and design, but Bing is quit hard man!
One thing I do notice (since the days of live), keywords in the domain name counts a lot at Bing.
Thanks
Paul
By Mortgage Website Designer - August 27, 2010
this was good info thanx. my website http://www.rojospainting.com has got hits from google but not bing..
By rick - August 31, 2010
Is it true that after the merger yahoo’s search engine will actually be bing?
By Nic Mcleod - August 31, 2010
@Nic Mcleod, search results from Bing are already being integrated in the Yahoo! search engine as of last week. More details here:
http://blog.ineedhits.com/search-news/its-official-yahoo-is-now-powered-by-bing-25488346.htmlBy Courtney Mills - August 31, 2010
My website http://www.forexmanaged.co.uk is not ranking will here in Bing too. I only have 1 blog http://themanagedforex.wordpress.com an I think having more than 1 blog will get me rank here in Bing.
By Ceasar Gusta - October 8, 2010
Thanks for the great tips
By Mark - October 14, 2010
Hi Rene,
First of all great blog, I can use this info to optimise better for bing now. I tell you something that is strange, my site ranks #3 in bing.com (when you choose to ‘show all’ results) but not in the top 30 when you choose ‘Only from United Kingdom’. This is despite the site being set to UK in Google Webmaster tools AND the main keyphrase being in the domain. Do you think because I use a .org extension bing thinks my site is American?
Thanks
Peter, Owner
annuity ratesBy Peter - October 15, 2010
It is so much easier to rank in Bing than in Google. I dont get as many hits but its not to be neglected.
By Dave - October 24, 2010
Please delete post with broken link thanks
Great post, i’m starting to see the real benefit in ranking for bing however it still seems that all my sites rank higher in Google. The only problem I find with google is that it’s not stable enough, rankings seem to shift too frequently. Bing doesnt seem to have this issue.
By Rob - December 12, 2010
[...] read more about bing optimization [...]
By Why my blog does not appeared in Bing and MSN ? - December 15, 2010
Useful post, I am sure this will become more important the more people start to use Bing. I have noticed a lot of keyword focused domains rank well in Bing, better than in Google?
By Lionel - February 2, 2011
Very Very Useful post, I’m going to have to store this blog and keep it in my bookmarks for future reference!
Jere
By Jere - February 12, 2011
Very useful post, but like most people have said here, I don’t know why my site hasn’t seen growth over the past 6-8 months. I’ve done alot of the tactics its talking about here and I haven’t moved up a single PR! anyway I guess I just keep plugging away. cool blog! I don’t know why my last post got taken off, weird!
Jere
By Jere - February 12, 2011
First of all great post, I can use this info to optimise better for bing now. This kind of information is very useful and your website is crammed with information.
John, Owner
Over 50 Life InsuranceBy John - February 13, 2011
Nice to read your tips I will try it in future Thanks! & Regards!
By online software - March 25, 2011
Hey Guys
My website keywords not showing on First Page so guide me how i boost my keywords Ranking on Bing first page.like (facebook application)..Reply me
By Mark Jackson - April 19, 2011
Awesome tips!
Thanks!
Visit Blinds Delight
By www.blindsdelight.com.au - June 2, 2011
Great idea dear
By online software - June 9, 2011
Thanks for great Idea
Download Torrent At High Speed
By rajeev - June 12, 2011
Bing does seem to be on the rise. Personally, I like Bing Travel which can show trends in airline ticket prices and good for international ticketing because it covers many airlines. Hope to get more hits from bing on my site at http://www.jasonhector.com
How about updating your MSN profile so you show up in local results? That must help too.
By Jason Hector - June 26, 2011
Thanks for sharing about bing algo. I have read lots about google but good to read about bing.
By Deepak - June 28, 2011
By online software - July 6, 2011
Information is much useful for SEO in Bing.com
I want to see my site http://www.b2binternetmarketingcompany.com/ in top of Bing.com search engine result pages..
How long time it will take if i do regularly forum posting?
By Sohan Kumawat - August 2, 2011
I’ll Keep Your Tips and try them for my new website
By Milkal - August 9, 2011
Wish I could remember how to place a link with anchor text…..
Seth Zaharias
Joshua tree rock climbing Guide/cobbler/SEO specialist
http:///www.cliffhangerguides.comBy Seth Zaharias - August 13, 2011
That was a useful information, nice tutorial.
http://www.interactivelogodesign.com
By Interactive Logo - October 18, 2011
Interesting read and good information. May be a bit out of date now though. I suspect more and more people are using Bing now they’ve joined up with Yahoo.
By millerpages web design - January 3, 2012
I am following those tips as well on each of my project done by my company
By sever3d - January 28, 2012
Interesting article. I am getting results on my site through google. Now my next target is bing, hopefully this information comes out to be fruitful for my site
By robin - February 9, 2012
[...] Bing SEO – How to Get Top 10 Rankings in Bing.com [...]
By Bing Extends Lead Over Yahoo! Even Further at bingchili.searchengine.hoops227.org - February 17, 2012
I don’t always trust these sites but I found ineedhits got me a great amount of traffic for my websites and was never penalized by Bing like some other commentators had mentioned,
http://www.unique-fans.com
and
http://www.cool-fans.comBy Jimmy Jetson - March 8, 2012
I am ranking good in SERP, however there is no cliks for the keyword :
Web design Pune for site http://www.wahabstudio.com,
Any small help will be very useful.
Thanks
Hameed SBy Hameed S - April 24, 2012
I still can’t seem to get some sites to rank in Bing or DMOZ – so can a site not be in DMOZ and still get ranked in Bing is my question…
Tom Cuneo
http://mltinnovations.comBy Tom Cuneo - May 16, 2012
Very much informative guide to come up in ranking in Bing as well as we are doing for ranking in Google. This is good to know about Bing and Google working difference.
seoeguide
Thanks for sharingBy Shashi Kumar - June 19, 2012
I’ve completed the request with http://www.cifdesign.ro and i’m pleased with Bing
By Calin - July 4, 2012
It’s been awhile since the original posting on this topic here. So the question still remains “How do I rank higher on Bing? Has anything changed significantly or have I missed something? I am currently ranking well in SERP for Google but not Bing. Any insight would be greatly appreciated.
By Franklyn seo orlando - December 27, 2012
Bing has come on loads recently. Their Webmaster suite of tools is growing and whilst a number of their offerings are BETA currently – they certainly have their eyes fixed firmly on providing their members a rich set of tools to support SEO.
http://www.chocolateliem.co.uk
By Simon @ Chocolate Lime - February 18, 2013
Really appreciate the insight, our website is rated no#1 with google and we are trying for the same with bing, thanks!
By Skeeter - May 13, 2013
Great article read it twice were at no 1 in google but do not rank as high in bing thanks for the info will defo use to try and help rankings
http://www.laptoprepairlostock.co.uk
http://www.laptoprepairleyland.co.ukBy Mike leyland - May 29, 2013
With my website and my clients in Zimbabwe, Bing is hardly spoken about and all the emphasis is on Google. Again with windows partnership it is slowly going to come into play. You tips will go along way.
By Craig Riley - May 30, 2013
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