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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advise.
We have been heavily documenting the rise of Bing on this blog, and there’s no denying it has definitely improved Microsoft’s position in terms of search market share.
So now the question for website owners and SEO’ers remains - “How do I rank higher in Bing and drive more traffic to my website?”
While the jury is still out on definitive strategies for top ranking success in Bing, there seems to be a growing chorus of support for certain tactics, which I have detailed below:
Anchor Text It seems that Bing focuses more heavily on links with relevant anchor text, so that should influence your linking strategy - get your text anchor text right.
Age & Authority It appears that Bing places a higher weighting on site/domain age and authority than Google. Again a factor that is surely not sustainable given the importance of social media and blogs in terms of relevant results.
Below is a chart that SEOwizz produced based Bn some analysis they conducted. They compared the top 2 results for the search “SEO Services” in Bing and Google to determine what factors matter most for the two respective websites.
As you can see from the general consensus and SEOwizz’s experiment, the top ranking factors for Google and Bing do differ.
The important thing to note is that none of them compete, so to get Top 10 rankings in Bing and Google wont compromise each other. Smart site owners should be covering off the factors of each search engine to maximize their website traffic.
If you’ve done your own research into what works and does’t work for Bing SEO - we’d love to hear what you’ve learnt.
Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world. Guaranteed Top 10 Listing! Get more targeted visitors to your site! No click fees! Find Out More Here | NEW: Guaranteed Targeted Traffic in 30 Days Get thousands of guaranteed website visitors to your site in 30 days! Get Started Here |
Who uses Bing?
By @23Kazoos - July 14, 2009
Great article!
By Sammy - July 14, 2009
How to Get Top 10 Rank in Bing…
We have been largely posting the rise of Bing on this blog, and there’s no denial it has definitely improved Microsoft’s position in terms of search market share.So now the question for website owners and SEO’ers remains - “How do I rank higher…
By pligg.com - July 18, 2009
Hi,
After I read your article, no doubt some light is shed to the areas where I had not realized, but still, good thing is that found my site http://www.psexam.com to fulfill most of the criteria you’ve mentioned.
In practical ground I’m getting too little traffic from bing as compared to the google. Might be since bing users are less. But my concern is that my site does not appear at top on bing for those keywords that are on top in Google.
Thanks for great article!
Admin
http://www.psexam.comBy shkhanal - July 27, 2009
still bing users little but I think bing will go up and compete with Goolge with in less a one year.
My web site http://www.bazaarinegypt.com still have a good ranking in Google and little in Bing but my profit come from lovely Google….!!!
Mohammed F. Reiad
Founder & Owner, Bazaar in Egypt
http://www.bazaarinegypt.comBy Mohammed F.Reiad - August 7, 2009
hi nice tips.. but i think these points seems old on today search engine algorithm. rite now search engine looking for powerful links..
Owner
http://www.logobench.comBy robert falco - August 9, 2009
[...] Bing SEO – How to Get Top 10 Rankings in Bing.com | ineedhits. No [...]
By Bing SEO – How to Get Top 10 Rankings in Bing.com | ineedhits | BloggerTools.Net - August 12, 2009
I always come up in google, but never in bing. google users are high.
http://www.jslscaffoldinspecialists.co.uk
By Jen - September 21, 2009
Something interesting that you may like to know re Bing, is that if your site is listed in DMOZ, Bing/MSN automatically uses the description from your DMOZ entry for it’s listing of your site in Bing….This can have a negative (or postive) effect on your rankings.
So if you are wondering why Bing isn’t using your latest meta description tag, try using this code in the section of your page(s) :
Hope this is useful - http://www.stevesims.com
By Steve Sims (Website Designer) - September 22, 2009
Interesting ideas here- I totally agree on your point about website age, but not authority- I think you’re inappropriately combing those two very different factors. Age is simply age, authority, however, is depth of content, relevance of information, and importance of that page for it’s specific subject- based on the number of, and quality of links pointing to it from other sites.
Age should definitely go out the window- it has nothing to do with quality whatsoever.
By Tim - September 23, 2009
Interesting post, I have a site thats only about 1 month old and managed to get top 10 with two article blog on the key word ‘filipino’. How is that possible?
By BlueMontoya - October 8, 2009
I seem to have a better ranking in Bing than Google for http://www.annuitysupermarket.com but cannot on page 1 in Yahoo
By Kevin Stelfox - October 20, 2009
hi nice tips for seo
http://www.smarthoteldeals.com/
By grewal's - November 11, 2009
nice, i need this articles, yesterday i was register on bing and check to webmaster central, maybe including this tips will bust to my blog
i hope so
Thanks for this tips
Regards
http://weddingku-on.blogspot.com
By joe - December 1, 2009
Thanks for nice information. My website http://www.bnbnewdelhi.com is still not coming on bing tried the same optimisation. I think i need a seo expert.
By Ashu - December 5, 2009
hi nice tips.. but i think these points seems old on today search engine algorithm. rite now search engine looking for powerful links..
http:gadgetgoat.net/home/
By varun - December 27, 2009
We just think it is a question of chooice , Google, Bing , Yahoo can you be realy on all the search engines Nr 1 for every key word ? . Set you priorety and keywords.
http://www.allphuketrealestate.com
By Aisawan - January 2, 2010
Thanks for nice information. My website http://www.aestheticsmanagement.com/ is still not coming on bing tried the same optimisation. I think i need a seo expert.
By E-commerce web development - January 5, 2010
We rank pretty well on Google and Bing for our keywords. I think if you focus on good content around great keywords, you can’t go wrong. It was interesting to see the results from the test and how something like an H1 tag has different weight for each search engine. http://www.thegadgitech.com
By Mike Peacock - January 5, 2010
Good Article, I have also noticed that Bing gives weight to websites that have blogs with regular updating content (at least 2-3 posts per week). http://www.OrlandoSEOWorld.com
By Craig Heineman - January 7, 2010
Hi,
Thanks for the tips. I get a great amount of traffic from Google, but I will be lucky to get 15 visits a day from Bing. I seem to be using all of your techniques, so I am just going to hope it is because of the age (9mos old) of my site.
http://www.camelclutchblog.com
By Eric - January 14, 2010
Nice post..but i think you should mention how to get ranking in Bing as this points are applicable to all search engine. Waiting to see your post on this.
By George - January 20, 2010
we just updated our new website and now waiting to see if we get the desired results. Have followed most of the guidelines as provided here. do check http://www.dimakhconsultants.com and let me know your comments.
By seopuneconsultants - January 30, 2010
good post.my website is doing great without it.Im ranked in top 10(www.shopping-plazas.com)
By sherri - February 2, 2010
It my opinion Bing seems to be more stable in terms of SERPS ranking than Google. Also it’s clear that if you aren’t using the Bing webmaster tools then this will adversely affect your ranking in seo. Getting listed in Bing for a new site in their webmaster tools normally takes about 6 weeks in my experience
By Titanium SEO - February 17, 2010
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