With the holiday shopping period fast approaching, there is one day that’s especially important for online retailers – Cyber Monday.
Cyber Monday is the first Monday after thanksgiving and is one of the biggest online shopping days of the year. The name originates from 2005 when the New York Times reported,
The name Cyber Monday grew out of the observation that millions of otherwise productive working Americans, fresh off a Thanksgiving weekend of window shopping, were returning to high-speed Internet connections at work Monday and buying what they liked.
In 2009, comScore reported that Cyber Monday spending reached $887 million, up 5% from a year ago and matching the heaviest online spending day on record. Below you can see how sales begin to ramp up on Thanksgiving Day with a peak on Cyber Monday.
So the big question is: Are You Ready?
The key to taking advantage of this period is to focus on mediums that can deliver instant results. In the online world, one of the best ways to achieve this is with a Google AdWords campaign.
Google AdWords offers pinpoint targeting and instant exposure, enabling you to get on the first page of Google within 48 hours. This will give your website a boost in traffic from customers who are looking to purchase products during the holiday period.
- Your campaigns can be live within hours.
- Ability to target customers via keyword and location.
- First page placement on Google.
- Connecting with ‘Ready to Buy’ customers.
If you want to take advantage of the Cyber Monday rush, head over to our Google AdWords page to get started!