A recent study by DDB shows that 40% of a brand’s Facebook page fans “unlike” them soon after a promotional campaign ends.
The main reasons why fans unsubscribe from brand pages include:
So how can you ensure your fans stick around on your businesses Facebook page? I have outlined a few things below you must consider.
- Understand Why They Became Fans
Have a clear understanding how you managed to get the fans “like” you. If you obtain 10% of fans by offering fan exclusive discounts, make sure “discount” is an ongoing part of your Facebook content strategy.
- Encourage Discussion between Fans
People want to hear from each other more than they want to hear from you. Discussion between customers/fans will keep them interested and it will create the content that will attract others to your page. Encourage reviews and ask questions of your fans to keep them interacting.
Many fans join company Facebook pages for access to exclusive coupons/deals and content like photos, videos and information about special events. Give people a reason to join your page and treat them like VIPs. If they are spending time with your page and sharing the good word about your product across the web, they are the best VIPs you can get.
Knowing how frequently to post is the key. If you notice fans drop off when you post too often then slow down. If you notice engagement decrease when you don’t post often enough, then pick up the frequency. You will need to monitor this in order to find the right balance of posting frequency.
Be open, inviting and personable, this may be the only human interaction a customer has directly with your brand.
There are 5,000,000 Facebook users out there, so invite your friends, colleagues, customers and ask all of them to tell other people about your page. The potential for growth is astounding.
Facebook users are inherently ‘nosey” so they love any chance to check out photos – so keep posting them regularly.
If you need to boost your Facebook followers, then check out our Facebook marketing packages which will provide a constant stream of fans to you page.