You might think it’s too early to be thinking Holiday season marketing strategies, but consider these looming dates (as at 25th Oct 2010):
- 32 Days til Black Friday – Nov 26th 2010 – the official start of the holiday sales rush
- 35 days til Cyber Monday – Nov 29th 2010 – when online sales kick into over drive
- 60 days til Christmas Day – Dec 25th 2010 – End of the pre-Xmas sales rush
- 61 days til Boxing Day – Dec 26th 2010 – Start of the post Xmas sales
- 68 days til New Years Day – 1st Jan 2010 –The new year already
So while you might think all this talk of holiday sales is premature – when you look at the numbers – you’re quickly running out of time.
And this year – the Google trend looks set to continue with record amounts of activity going to be driven by Google searches for products and gifts.
For you to be leveraging Google for free holiday season search traffic, you probably should have already started your SEO campaign. But if you haven’t, don’t despair –Here are 7 hot tips to help you get your Google ranking strategy on track quickly.
1. Product Page Content and Titles
If your website isn’t new, your product pages probably have some SEO value already. So it’s a great time to leverage the SEO strength you have. Ensure all your product page optimization (titles, tags, keyword density etc) is up to scratch.
2. Create New Holiday Focused Product Content
The holiday period increases the search volume of seasonal keywords such as “gifts”, “deals”, “presents”, “best buys” etc.
There are often advantages to creating new pages or content on your site with a focus on these keywords. You can do this by creating new holiday specific pages (e.g. Christmas specials page) with optimized URLs, titles and page content, or even my posting new content on your site’s blog – again optimized accordingly.
3. Holiday Season Product Media
Optimization of product media such as images and video can be a quick way to gain fast SEO results as it’s often under optimized by competitors. When people are looking for products; images and videos can be an important part of their buying decision, so make sure all your media has keyword rich file names and media tags (e.g. alt tags).
4. Internal Linking Strategy
If you have pages on your website that contain your strongest selling holiday season products – it’s important to use internal linking to help bolster these pages. Where possible link to these pages from your other high ranking pages to give them a PR boost.
5. Link Maintenance
While building up valuable links can take time to produce ranking improvements, it’s important to ensure the links you already have pointing to your website are in good working order. Things to consider include:
- Fix broken links
- Ensure link text is optimized for the product related keywords
- Ensure links are point to the right pages
6. Content Marketing
When you’re looking for fast organic results, sometimes its better to leverage the existing ranking strength of other sites.
Content syndication sites are great for this such as article and press release sites. Create some keyword rich product related content and post it on these with links back to your site and products.
7. Google Place Local Listing Optimization
If you have a bricks and mortar business, there are huge holiday season SEO opportunities in your Google Places (aka Google Local) listings.
Now is the time to ensure your listing has a good list of the products you offer, any deals or discounts available and other important buying information.
Time is of the essence when it comes to these strategies. The quicker you get started, the morelikely they will generate results for you leading up to the holiday sales rush.
If you have any other handy SEO tips that product quick results for the holiday season, share them with your fellow readers below.