One of the most important on-page SEO factors is often forgotten by many website owners – content. I like the old saying, “content is king” because it still plays a huge part in determining how websites rank in search engines. Generally, the more relevant content you can provide the better.
Other factors do play a part, such as quality, relevance and optimizing your content, but generally more is better. Why? Because search engine spiders look at the words on your website to assess its topic, content and relationship with other pages. The more content you provide the more text the search engine spider has to read and the more valuable your website will be to search engines and visitors. So here are 5 tips to keep in mind when creating search friendly content:
Include Targeted Keywords Often
Perhaps one of the most critical factors in your websites ranking is how many times your page includes the keywords you are optimizing for. You need to be aware of exactly what phrases people use to find your website and include them regularly in your page content. By no means does this mean you should “keyword stuff” your page, but rather include your search terms in a natural manner that still maintains readability for the end user.
Write for Visitors not Spiders
Spamming your page with keywords will not only make your website unreadable by visitors, but can also harm your search engine ranking. Search engine spiders use complex algorithms to determine search rankings and can easily spot ‘spam’ pages, so make sure your page is readable by human visitors.
Add New Content Often
Adding fresh content is a great way to keep search spiders coming back regularly and a natural way to add more content for search spiders to crawl. The more content you create, the more opportunities you are providing to share your information, link to you, and increase the ranking for the optimized keywords on that page.
Don’t Repeat Yourself
Duplicate content is an easy way to get your website banned from search results as it is considered a spamming technique by search engines! Don’t take the easy way out, create unique content for each page and you should see the ranking benefits you were hoping for.
Use Formatting Elements
Search spiders rely on page formatting elements to highlight headings and important keywords. Using headline tags, bold text and bullet points are a great way to ensure your keywords stand out. Again, only highlight when necessary, and make the text look natural to search engine spiders.
Follow these simple guidelines with your content writing and you should create a website not only popular with search engines, but by human visitors too.