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Sunday, July 10, 2011

5 Tips To Boost The Google Indexing of Your Website

Posted by @ 9:22 pm
9
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Getting your homepage indexed in Google is only the 1st step to your SEO success. It’s important that all your key web pages are indexed and appearing for relevant searches.

For new websites (or poorly promoted websites), they often suffer from poor indexing which means you’re getting limited value from your Google exposure.

Below are 5 tips to help improve your indexing in Google (and other major search engines).

 

  • 1. Create and submit an XML sitemap for your website

A sitemap is a way of organizing a website, identifying the URLs and the data under each section….Google’s XML format was designed for the search engines, allowing them to find the data faster and more efficiently

You can create an xml sitemap from scratch if you’re familiar with constructing XML (here’s google’s guide: )

Alternatively you can use an online tool that will do the hard work for you. (XML Sitemaps have a great online tool).

Once its created you need to submit it to the search engines which will help them index your website more thoroughly. It’s important to regularly update the sitemap as you create new content on your website so that all your pages are included.

 

  • 2. Google Webmaster Tools

Google’s webmaster tools are a great way to manage your web page indexing. Not only does it offer a way to submit your XML sitemap, but also provides important information on the indexing status of your website.

You can change the rate in which Google indexes your website, see crawl errors that Google has encountered when trying to index your pages and see stats about the crawling that Google has done.

 

  • 3. Interlink your internal pages

The linking and structure of your website heavily influences how Google indexes your website.

If Google’s spiders enter your website via the homepage, they will then continue to index the rest of the site via your internal links. It’s therefore vital that all your content is easily found through your internal link structure.

The easiest way to solve internal linking issues is to the create a HTML sitemap of your website which contains links to all the pages on your website.

 

  • 4. Create and promote fresh content

New content attracts Google’s spiders. As they say, content is king for SEO. So by creating new content or updating existing content, you’ll encourage Google’s crawlers to return to your website more regularly.

 

  • 5. Links Back to Your Internal Pages

When people undertake link building for SEO, they often fall into the trap of focusing solely on their homepage.

As links are the key to indexing, when you build links as part of your SEO, try to link to your internal pages also as this will encourage a deeper indexing of your website by Google and Bing.

With deeper indexing of your website, you’re more likely to appear for more searches and more importantly, pages more relevant to a search will appear in Google’s results, which should improve traffic and conversion.



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






Discussion (9 - comments)

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I think you should have mentioned the site URL and the title. I’ve found my sites with the keyword embedded in these index rapidly. Fudley Bezuidenhout

By fj bez - July 12, 2011



i was kick of google for a unknown reason, i have since fixed it and now i am waiting several weeks for indexing- this issues a cost me in a hugh way-any suggestions how i can get my site up and moving

THank you Skyline

By Skyline Limousine - July 27, 2011



It appears that the bigger and better the search engine then the bigger and better the map aspect of the site is.

By Dr Marsh - July 27, 2011




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