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Monday, September 24, 2007

5 Reasons Why Paid Search Advertising Makes Sense

Posted by @ 8:54 pm

It’s a well known fact amongst marketing experts that paid search advertising makes sense for online business. Whether it’s generating leads or closing sales, search advertising gives your business a chance to interact with customers right where they search for information: Google and Yahoo!

Despite this, one of the common barriers to starting a search advertising campaign is the cost. Business owners often have the mentality “why should I pay for a visitor if I can get them for free?” While it’s true that paid search advertising means you pay for each click to your website; in many cases these campaigns generate positive ROI (return on investment). It gives your website greater exposure for keywords you choose, resulting in an overall increase of visitors (and hence sales) to your site.

Paid Search Advertising offers some great benefits over traditional search engine listings such as:

1. No pressure from algorithm shifts
If your website relies solely on traffic from organic search engine listings, Google or Yahoo! algorithm updates could cause your site to lose its listing and traffic. With a paid search advertising campaign, your site would be unaffected and still appear next to relevant searches.

2. Guaranteed monthly visitors
Most paid advertising campaigns guarantee your business a steady flow of monthly visitors. You don’t need to rely on the fluctuating traffic generated from organic listings.

3. Ability to target your message
Unlike regular search listings which feature a fixed title and description, paid search advertising allows you to target your title, description and even URL. You can create a targeted, eye-catching listing to improve exposure and click-through to your site.

4. Ability to generate positive ROI
Many of our clients are generating positive ROI (return on investment) from their campaigns. A recent example can be seen with our case study on A-List Limousines (pdf)

5. Target specific regions
Paid search advertising also allows local businesses to target specific geographical areas. Whether it’s a certain city or whole state you wish to target, you can create a personalized message and only have your Ads shown for users in the locations you choose.

If you’re keen to start an online advertising campaign, check our Easy Search Advertising service from only $99 /mo. We provide full campaign set-up and management for a low monthly service fee to ensure your business success.

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

Discussion (2 - comments)

Really well if you pay enough and get thousands and have a product that no one else has and you get a large amount of sales. Then maybe it pays but lets see you 500 hits you pay 100.00 and you get 2 sales of 20. each. I think better PPS that way you pay per sale. Much better for everyone. Well not the search engines anyway they won’t make the billions in fony clicks and all adsense sites where millions click to make money. Yah really good.

By rexxxx - September 27, 2007

I spent $500 on PPC and have not been satisfied with the results. Orgnanic sourced clicks (I receive about 7,500 page views a day) are from people seriously interested in my services. The PPC ads are rather second rate webs trying to muscle into the organic results. I am sticking to SEO for the best money and time spent on finding qualified buyers.

By JCHenryAIA - October 17, 2007

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