It’s a well known fact amongst marketing experts that paid search advertising makes sense for online business. Whether it’s generating leads or closing sales, search advertising gives your business a chance to interact with customers right where they search for information: Google and Yahoo!
Despite this, one of the common barriers to starting a search advertising campaign is the cost. Business owners often have the mentality “why should I pay for a visitor if I can get them for free?” While it’s true that paid search advertising means you pay for each click to your website; in many cases these campaigns generate positive ROI (return on investment). It gives your website greater exposure for keywords you choose, resulting in an overall increase of visitors (and hence sales) to your site.
Paid Search Advertising offers some great benefits over traditional search engine listings such as:
1. No pressure from algorithm shifts
If your website relies solely on traffic from organic search engine listings, Google or Yahoo! algorithm updates could cause your site to lose its listing and traffic. With a paid search advertising campaign, your site would be unaffected and still appear next to relevant searches.
2. Guaranteed monthly visitors
Most paid advertising campaigns guarantee your business a steady flow of monthly visitors. You don’t need to rely on the fluctuating traffic generated from organic listings.
3. Ability to target your message
Unlike regular search listings which feature a fixed title and description, paid search advertising allows you to target your title, description and even URL. You can create a targeted, eye-catching listing to improve exposure and click-through to your site.
4. Ability to generate positive ROI
Many of our clients are generating positive ROI (return on investment) from their campaigns. A recent example can be seen with our case study on A-List Limousines (pdf)
5. Target specific regions
Paid search advertising also allows local businesses to target specific geographical areas. Whether it’s a certain city or whole state you wish to target, you can create a personalized message and only have your Ads shown for users in the locations you choose.
If you’re keen to start an online advertising campaign, check our Easy Search Advertising service from only $99 /mo. We provide full campaign set-up and management for a low monthly service fee to ensure your business success.