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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
With the deadline fast approaching, here are some last minute tips which can help you maximize sales during this busy time of year.
1. Increase Your Campaign Budgets
Throughout December there will be a big spike in the number of people looking for gifts online. If you’re promoting your business through a program like Google AdWords, make sure to increase your campaign budgets to take advantage of the extra search activity.
2. Don’t Stop on December 25th
Even though the big day has come and gone, keep your holiday campaigns running into the New Year. Boxing day can be the busiest day of the year for online retailers, with many people looking for retailers trying to clear excess stock.
3. Clarify Your Shipping Dates
A large majority of your customers will want to receive their goods on or before the 24th December, so make your shipping policy clear. On your home and product pages, list the final order dates for guaranteed delivery before xmas.
4. Consider a Holiday ‘Sale’
Give your self an edge over competitors by running a special offer or discount during the holiday period. Some examples may include:
5. Prompt Customer Service
Frantic, last minute shoppers will be looking for quick answers to their questions. By reducing your response times you’re more likely to keep their business away from competitors.
I hope you’ve found these tips a useful addition to your holiday marketing!
Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog. Top 10 Listing! Get more targeted visitors to your site! No click fees! Find Out More Here | 1000+ Guaranteed Visitors Get thousands of guaranteed website visitors to your site in 30 days! Get Started Here |
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