You may be wondering why your website’s Top 10 search engine listings, aren’t generating more sales?
The answer may well lie with your website itself. Your content, and your website’s look and feel could be preventing visitors from becoming buyers. Your site needs to actually entice visitors into becoming paying customers, or at the very least move them in a direction of wanting to contact you for more information.
The question to ask yourself is ‘Does my website have what it takes to keep visitors there for longer than 10 seconds?’
The psychology of buying is one where your customers come to you wondering whether you can service their intrinsic shopping needs. Are you perceived as a reputable company? Can you exclusively offer them great products? Can you offer these great products at great prices? Shoppers are interested in the benefits of doing business with you; that is, the benefits to themselves.
Below are a few suggestions for your website to ensure better sales results:
Keep your site up to date and add new content constantly. This will ensure that your website is relevant to those that are searching. It will also ensure that the visitor knows the latest products/services provided. Make sure to highlight new products and remove any promotion for products that you no longer stock.
Make it very clear what you sell and for how much near the top of your product page/s. There is nothing worse than having to work your way through a specific product page trying to find the information you need. It generally results in you giving up and looking elsewhere.
As a seller, you will not only lose a potential customer this time round, but also in the future, as they are bound to remember the negative experience, when they search in your area again.
Highlight your service elements that reinforce the purchase. This will include return policies, guarantees and warranties. By making these known it will ensure that the customer knows that you are a legitimate, trustworthy company, who they are more likely to purchase from.
Get someone else to review your site. You may think that your website looks great, but by getting an outsider to review it, they may find even more ways to improve the experience.
An addition to these suggestions:
Track Your Visitors Activity
A great way to find out if people are actually spending time on your site is to run a visitor tracking log program on your website. Detailed tracking software will enable you to monitor visitor trends and to uncover potential marketing problems before it’s too late.
Analytics software will track the time visitors are spending on your website and where they navigate once there, helping you to better understand the value of your site to visitors outside of just sales and leads.
As a final message, the trick behind all of this is to focus on appealing to your target audience by making your site user-friendly, easy to navigate and using a professional look that suggests the visitor can trust you.
Hopefully, these hints have been helpful in ensuring that your website is just right so that you can get maximum sales. Let us know what you think by leaving a comment below.