Most link building efforts arent focused on a specific strategy but if you’re a local company then what use is it targeting your link building nationally or internationally.
How can you focus your link building on a local strategy? It’s not as easy as it might sound but here are 4 often overlooked strategies to help get you started.
- Turn To Official Sources
This is one of the strongest means of generating a local link that there is, though it can cost money and take some time and effort to get it done.
For example, the Better Business Bureau (BBB) is one place, or the local Chamber of Commerce. You can also check out any local business group that is membership only and join up. Or try a local community group for small businesses, or join a local business directory. The possibilities are endless!
- Local Networking
Meet ups are a great way to get to know local bloggers or small businesses that could help in your link building efforts. Not only will this improve relationships that could be massively beneficial, but you could gain some mention to those readers or customers and get your name out there.
Building links following a local strategy isnt going to happen overnight but it will yield stronger results than just aimlessly wandering the web attempting to gain a couple of strong links in random places.
*Hat tip to Daily SEO Tips for the original tips.