Getting traffic to your website is only the first step. Once visitors arrive at your website, the aim is to convert them into making a ‘sale’. A sale doesn’t have to be a purchase from your website, it’s simply used to represent the desired action you would like the user to take. For example, this could include, completing a sign-up form, subscribing to your newsletter, receiving a phone call, almost anything. There are a range of elements that can help to improve conversion, so below we’ve listed our top 4 tips to convert visitors into sales!
Start Tracking Your Visitors
It’s no use employing measures to increase your conversion if you don’t have a benchmark to improve against! One of the easiest ways to start tracking your website conversion and a whole range of other statistics is with hitslink. Hitslink is a free service that allows you to track a range of statistics, including conversion in real time. Another great free statistics program worth trying is Google Analytics.
Simple Design and Navigation
Don’t make it overly complicated for visitors to navigate around your website, or they may become frustrated and leave. Stick with a simple navigation structure that is common throughout all pages of your website. This way, visitors will always know where to look for more information.
Show Visitors You’re Trustworthy
If you’re asking for sensitive customer information such as payment details, you need to instill confidence in potential customers that you are a trustworthy and reputable business. The first step should be using best practice encryption whenever customer details need to be transferred. Secondly, try including client testimonials, case studies and verification from industry bodies such as TRUSTe and VeriSign.
Impact at Decision Time
When customers come to your website, they will often make a decision about your products after reading a few of your web pages and the information contained on them. One thing to remember is that often, customers will be seeking different information about your products which might not be written on each product page.
A great way to influence each visitor’s decision is with real time interaction via a live chat service. LivePerson offer a fantastic live chat service which can be used to close a sale or assist a customer, directly when they are ready to make a decision. Best of all ineedhits customers get a free trial of the service and whole range of extra services.
If you would like more information on our conversion tips head over to the conversion page on our website.