Title tags are one of the oldest and most effective aspects of on-page search engine optimization. Your title tag is displayed as the main clickable link in search engine results and as such, has a considerable impact on how many people visit your website, as well as its ranking within search results.
The good news is, writing an effective title tag is easy and can have a dramatic impact on your search engine success. Below are 3 tips to get you started:
Company Names & Title Tags
There is often a big debate about whether your company name or brand should feature prominently in the title tag. The deciding factor here is how valuable and important your brand name is. Unless your brand is very specific, an industry leader or well recognized in its field, it’s probably best to leave it out, or put it at the end at least. This may come as a shock to many people, but think about it; If you searched for ‘flower delivery service’ you’re much more likely to click on a listing titled “Flower Delivery Service” rather than “Brand Name.com”.
Different Titles for Different Pages
It’s no use having the same title tag for every page within your website, as it leaves search engine spiders and humans confused! Your title tag should be individual to each page and accurately describe what the page is about.
Title Tags and Specific Phrases
It’s essential to make sure your most important keywords are at the beginning of title tags, as search engine spiders may only read the first 80 characters. The aim here is to write a title tag that contains appropriate keywords while maintaining readability for the end user. There is no use stuffing your title tag with keywords that form a pile of mumbo-jumbo, as its unlikely anyone will actually click on your listing.
In summary, here is how to create effective title tags for your website:
- Perform keyword analysis to uncover the most suitable keywords for your website
- Create a short and sweet title tag that contains these keywords in a readable yet search engine friendly manner.
- Repeat this process for all pages within your website
It might take a while to get used to, but once you have the hang of it, you should be able to cover your site in no time. Alternatively, if you would prefer to have your website professionally optimized, check out our Business Essentials package which features on-going website optimization including effective title tag creation.