Leaving blog comments is a great way to give your opinion on a post, but can it also help enhance your online business? If the comment section has a field for your URL, blog commenting can become an extremely beneficial practice not only for SEO, but also in building traffic to your site and positioning yourself as an industry expert.
Many small business owners have long ignored blog commenting as a part of SEO because almost all blogs now add a “nofollow” attribute to blog comment links. The “nofollow” attribute was introduced to fight blog comment spam and simply tells search engines to ignore the link and not assign any value to it. There are however some very good reasons to continue commenting on blogs:
1. All humans ignore the “nofollow” attribute
If you regularly participate in blog discussion and link to your site, chances are people are going to click on your link. This will help to build traffic to your site and remember, the more popular the blog – the more traffic you can generate.
2. Not all search engines recognize “nofollow”
All search engines treat the “nofollow” attribute differently. Google ignores links with “nofollow” but they still count in Yahoo! Site Explorer and other search engines like Ask.com. If you take the time to comment on 2 blogs per day, that’s an extra 700 incoming links per year and is sure to enhance your listing in search engines other than Google.
3. You position yourself as an expert
By providing feedback or further insights into a blog post, you will begin to gain trust and respect from loyal readers of the blog. If you happen to become a highly regarded expert, you may even be invited to participate in other blogs and can gain further backlinks to your website.
Now it should be noted that there is some etiquette that should be followed when commenting on blogs:
1. Never place a link to your site in the body of the content itself. This is seen as spammy and can get your URL blocked by social blog spam software.
2. Use your actual name or business name in the ‘Name’ field. Loading this field with keywords is another great way to have your comments marked as spam.
3. Only post if you have something valuable to add. Don’t reply to blog posts and just to say “I agree”; rather provide some thoughts or feedback on the post.
So take this advice and start commenting! If you’re interested in reading more, check out the great article from Search Engine Journal which also identifies 4 ways to help get your blog commenting started.