Blogging has become one of the fastest and most effective ways to communicate with your customers, short of picking up the phone and having a chat with them.
A blog allows you to share company news, industry news, as well as increasing your presence in the social media space. So, assuming you have your company blog setup and have started writing, how can you market it to the masses?
Here are 10 tips to get you started:
- Promote it on your website.
It’s surprising the number of company blogs that are not promoted anywhere on the main site. It may be as simple as putting a link in your website navigation bar, like our website.
- Post regularly.
It’s simple: the more you blog, the more opportunity you have to be found by readers (and the search engine spider).
- Guest post.
Find complimentary blogs and post guest articles that are relevant and valuable. This will help stamp your authority in your area of business.
- Fan & Follow Yourself.
Get extra exposure for your Facebook page and Twitter profile by following them and encourage your employees to do the same. Your Facebook page and Twitter feed should include your blog posts as an extra way to get them in front of your reader’s eyes. You will see below that the ineedhits Twitter feed is full of our latest blog posts and retweets of other relevant articles.
- Develop an opt-in eNewsletter out of your weekly blog posts.
Our SearchBUZZ newsletter provides a weekly update on the latest news from the SEM world; you can sign-up to receive it here.
- Listen to customer issues on Twitter/Facebook.
Respond with links to blog posts that answer their problems.
- Focus on information your customers really need.
The content on your blog needs to be valuable, relevant and compelling otherwise your readers will soon disappear.
- Don’t hide your RSS button.
If prospects like your blog, they might want to subscribe via email or RSS, so don’t hide those buttons. The RSS button takes top spot on our blog.
- Link to your other posts within your current post.
You would be surprised how many people click through to additional articles once they have finished reading the current one.
- Have a point of view.
The key to keeping readers coming back is to provide relevant content but to also share your opinion on the news/issue. This will provoke readers to comment also.
Joe Puilizzi from the Junta42 blog has an additional 25 ways to promote your blog which are well worth checking out.
What have we missed? Leave your blog marketing suggestions in the comment section below.