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Monday, August 30, 2010

10 Tips for DIY SEO Copywriting

Posted by @ 7:04 pm
8
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The copy (or content) within your website needs to have 2 purposes. Firstly, it must be optimized properly to help get the maximum exposure to searchers through the crawling of the search engine spiders and it must also be engaging and compelling for the reader or customer.

Hiring a professional SEO copywriter can be expensive and beyond the budget of most small businesses, so I have put together a list of 10 SEO copywriting tips to help you understand what you can do to improve your sites content.

  1. Keyword Research is a must
  2. Online tools will give you an indication of the search volume of a keyword. The higher the search volumes the harder it will be to rank well for that particular keyword, but the more traffic you will get if you rank well.

  3. Tags, tags, tags
  4. Ensure your H1 tag contain your most desired keyword and your H2 and H3 tags contain other important keywords that perhaps you could receive long tailed traffic from (must be relevant to industry).

  5. Use Bold and Italics
  6. When you emphasize a word with italics, underlining or bolding, search engines assume that it is a keyword. Use this to your advantage to tell Google what your keywords are.

  7. Internal linking
  8. Link to other resources/pages of your site which are relevant to the copy you are writing. This will benefit the visitor and increase the amount of time they spend on your site.

  9. External link building
  10. If you reference external websites on your web pages, provide a link pointing to this source. This adds credibility to the content which the search engines love.

  11. Content “Mass”
  12. Never have less than 400 words on a page. If the content you are providing is in fact valuable you should be able to come up with around 1,000 words.

  13. Fonts and copy size is important
  14. Not everyone has the same font’s as you, so stick to basics like Arial, Verdana or Times New Roman. Also, keep your text size above 8pts – no one enjoys squinting.

  15. Bullet Points make reading easy
  16. Using a bullet point or numbered system helps break up your copy into consumable pieces for the visitor and also gives the page a “clean” layout which is easier on the eye.

  17. Don’t neglect your images
  18. When using images to backup your copy, give an accurate description of what the image is for or what it refers to in the ALT tags.

  19. Write for the searcher, not you
  20. You need to ensure that your content is in line with what the visitor is searching for, not what you think they should be searching for.

The best way to write good SEO friendly copy is to use your common sense more than anything. Once you get the balance right between optimizing your web pages and creating engaging and compelling a copy, you can achieve a website that not only ranks highly in Search Engine rankings for the right keyword searches but also entices quality visitors.

Do you have any extra SEO copywriting tips? If so, feel free to share them with our readers below.



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






Discussion (8 - comments)

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Great tips for people who are trying to DIY, however it isn’t an easy task to tackle, if you are going into it with blind eyes. Knowing the tactics and executing them properly are two different things, and must be done properly to be effective.

By Nick Stamoulis - September 3, 2010



Great tips! Thanks. I absolutely agree that it is so important to write first and foremost with the “human” in mind – I always say there is no point having great optimised copy that does not speak to your target audience. You could get 1000 visitors to your site, but if they are no converting it is a fruitless exercise. So I love to take the approach of writing first and foremost with the target audience in mind and then optimising it and tweaking it from there (with the search engines in mind).
http://www.soapboxcommunications.com.au
http://www.soapboxcommunications.wordpress.com

By Lorelei Campbell - September 4, 2010



Good article and useful for anyone starting out in copywriting.

Another tip would be to keep sentences short and too the point, otherwise the reader will get disinterested.

Also, use a compelling and catchy title/headline – there’s no point in writing a great article if the title of it doesn’t capture the visitors attention.

Hope this helps, for more guides and free software check out http://www.webdesign-resources.org.

Keep up the good work!

By Web Design-Resources.org Admin - April 3, 2011




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