The copy (or content) within your website needs to have 2 purposes. Firstly, it must be optimized properly to help get the maximum exposure to searchers through the crawling of the search engine spiders and it must also be engaging and compelling for the reader or customer.
Hiring a professional SEO copywriter can be expensive and beyond the budget of most small businesses, so I have put together a list of 10 SEO copywriting tips to help you understand what you can do to improve your sites content.
- Keyword Research is a must
Online tools will give you an indication of the search volume of a keyword. The higher the search volumes the harder it will be to rank well for that particular keyword, but the more traffic you will get if you rank well.
- Tags, tags, tags
Ensure your H1 tag contain your most desired keyword and your H2 and H3 tags contain other important keywords that perhaps you could receive long tailed traffic from (must be relevant to industry).
- Use Bold and Italics
When you emphasize a word with italics, underlining or bolding, search engines assume that it is a keyword. Use this to your advantage to tell Google what your keywords are.
- Internal linking
Link to other resources/pages of your site which are relevant to the copy you are writing. This will benefit the visitor and increase the amount of time they spend on your site.
- External link building
If you reference external websites on your web pages, provide a link pointing to this source. This adds credibility to the content which the search engines love.
- Content “Mass”
Never have less than 400 words on a page. If the content you are providing is in fact valuable you should be able to come up with around 1,000 words.
- Fonts and copy size is important
Not everyone has the same font’s as you, so stick to basics like Arial, Verdana or Times New Roman. Also, keep your text size above 8pts – no one enjoys squinting.
- Bullet Points make reading easy
Using a bullet point or numbered system helps break up your copy into consumable pieces for the visitor and also gives the page a “clean” layout which is easier on the eye.
- Don’t neglect your images
When using images to backup your copy, give an accurate description of what the image is for or what it refers to in the ALT tags.
- Write for the searcher, not you
You need to ensure that your content is in line with what the visitor is searching for, not what you think they should be searching for.
The best way to write good SEO friendly copy is to use your common sense more than anything. Once you get the balance right between optimizing your web pages and creating engaging and compelling a copy, you can achieve a website that not only ranks highly in Search Engine rankings for the right keyword searches but also entices quality visitors.
Do you have any extra SEO copywriting tips? If so, feel free to share them with our readers below.