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Wednesday, April 4, 2012

10 Essential Website Usability Tools

Posted by @ 6:57 pm

So you have a website, and you’re getting traffic – but the sales aren’t rolling in. Or maybe they are, but they’re not setting the world on fire.

All too often websites are built with little or no consideration given to their usability. And this is often the critical difference between good and great websites.

For those of you unfamiliar with the term:
“Usability is the extent to which a website can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use. In other words, good usability implies that users can easily use a website and by doing so, reach their goals quickly and without getting lost or confused.”

For an existing website, the first steps to improving usability are of course assessing the current levels of effectiveness, efficiency and satisfaction of users.
To help you with this process, here are 10 essential website usability tools to start the process.


Clicktale allows you to visualize your visitors activity and get an overview of complete browsing sessions. It also watches behaviour analytics, which include click heatmaps, mouse move heat maps, and web analytics. These can help improve usability and conversion rates.


CrazyEgg enhances your sites usability by keeping a track of pages i.e. it can watch over your website and have an overview of heat maps to track the clicks. It can also track the advanced activities such as top fifteen referrals, browser and search terms.

Feng GUI

Feng GUI simulates human vision during the first 5 seconds of exposure to visuals, and creates heatmaps based on an algorithm that predicts what a real human would be most likely to look at. Feng-GUI Dashboard offers designers and advertisers, a pre-testing service that measures the performance of your design, before it airs, by analyzing levels of attention, brand effectiveness and placement, as well as breaking down the flow of attention.

Five Second Test

Fivesecondtest helps you fine tune your landing pages and calls to action by analyzing the most prominent elements of your design. By finding out what a person recalls about your design in just 5 seconds you can ensure that your message is being communicated as effectively as possible.

Google Website Optimizer

Google Website Optimizer allows you to set up different versions of your web content and then it random displays the versions to different visitors. This form of multivariate testing help you establish which versions are most user friendly and lead to higher conversions.


Kampyle gathers insight through Feedback and Form Analytic solutions. The feedback dashboard helps you to understand the real insights from a user’s feedback and allows you to reply to Feedback through automatic or personalizes responses to strengthen your connection with visitors.

Loop 11

Loop 11 is a solution for consultants, designers and web managers to get the metrics and optimize a website’s potential. It has an easy process to create a professional usability test, accumulate responses and source them via a social media and finally analyze the data through the usability metrics.


Usabilla integrates usability tests in your daily work-flow and helps you continuously improve your web site’s user-experience and conversions with high quality design feedback.


Userfly records a visitor’s frequency of visits. It does this by keeping a track of their mouse movements, clicks and form interactions. Amid the tasks conducted, the videos can be watched later to increase the conversions and to ameliorate the performance of your website. Sign-up for free Userfly to record 10 captures or take up any premium plans which start $10 till $200 providing you a maximum of 10000 captures per month and that can be stored for ninety days.

User Testing

User Testing is a way of getting data on your visitors’ browsing patterns — data that isn’t biased or subjective; data which shows the real activity from people using your website.

UserTesting provides on demand user testing. Post your website usability test requirements on their website and get direct feedback from real users via participant videos of activities completed. With a large database of users, you can target exactly who completes your tests.

Of course there’s plenty of other tools out there which can help you improve your website’s usability. The key is to get started with the process. Whether you invest in one of the tools above or just start looking at some of the basics through Google analytics – once you’ve started testing, you can start improving.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

Discussion (4 - comments)

[...] 10 Essential Website Usability Tools [...]

By 10 Essential Website Usability Tools | RM2 Project - April 4, 2012

[...] 10 Essential Website Usability Tools Apr 5th, 2012No Comments [...]

By 10 Essential Website Usability Tools « Miami Beach Web Designer - April 4, 2012

Hi Rene, missing from the list is, which simultaneously records both the screen activities and the web cam view of the respondents in a Video-in-Video composite.

It is not limited to live URLs and can do prototypes and concept sketches of any type, as well as record all actions on the desktop, not just the browser.

Also includes recruitment services, QA of every video, identification and transcription of key events and comments in a “Video Highlights” page, hyperlinked to the specific videos and timeline moments, and much more.



By Alejandro Rivas-Micoud - April 5, 2012

[...] 10 Essential Website Usability Tools — It’s been awhile since we posted about tools and toys you can play with, and it’s been even longer since we included a post on tools for more advanced marketers. Well, the wait is over. You’re going to love this one. Small Biz Bee also published a post on tools this week, but they looked attools that’ll help your business scale. [...]

By The Best Small Business Marketing News & Blog Posts of the Week — April 6, 2012 – DIYSEO - April 6, 2012

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