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Tuesday, January 24, 2012

10 Best Alternatives to Google Analytics

Posted by @ 6:51 pm
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While the majority of website owners use Google Analytics to measure their website’s success due to its ease of implementation and lack of cost, there are a few other great analytics options which are well worth checking out.

It offers real-time stats, with a simple, but functional interface. The dashboard is nicely laid out so you can see all of your important site’s stats on the front page. It’s also quite fast to navigate around, compared to some of the other services.

Clicky also supports visitor segmentation. So you can see how many of your US visitors searched for a particular keyword, and how their engagement stats (like Actions, Total Time spent on site) compare with other users. Free version available but features are limited.

 

Mint is a very stylish “less is more” kind of analysis software. Where many others pile on feature after feature, Mint strives to show you the most relevant data about your website in a simple “at a glance” kind of way. Priced per site, starting at $30 each.

 

Mixpanel is another service that oofers real-time analytics, however it is their handling of conversion funnels that sets it apart from the crowd. Mixpanel offer both free and paid packages.

 

Reinvigorate’s main strength lies in its real time nature. Providing you have the desktop client plus javascript installed, you can watch visitors land on your site or blog in real time. This enables you to be alerted to goals when a visitor performs a site action. Heatmapping technology is also a plus. From $10 per month

 

FoxMetrics gives you the ability to track metrics that are specific to your business, in the form of events. Using their API you could for instance track software installs, newsletter views, media consumption or almost any event that you can get to trigger an API call. FoxMetrics offer both free and paid packages.

 

The difference with Kissmetrics and other analytics services is their attempt to make it personal by tracking and allowing you to easily visualise, the user life-cycle. Kissmetrics allows you to drill down to see the behaviour of individual visitors on your site and how that has changed over time. Packages start from $29/month

 

Chartbeat’s dashboard gives you the pulse of your site, showing you what traffic you have, who is sending it to you, and where it is going. Chartbeat enables you to react to events as they happen: promote or improve a rising story to maximize time on site, participate in discussions about your site on the web, and raise prices in response to demand. 30 day free trials are available.

 

Developed by former Google employees, it boast features such as data sharing via an API, and runs via a thin desktop client (across all platforms). To access your (live) web stats, you can either use their online application or you can download a desktop client. Apart from the very stylish looks, Woopre boasts some impressive segmentation features. It is currently still in Beta, and during this period signups will be getting the product for free.

 

Piwik is advertised as an open-source alternative to Google Analytics. It’s completely free to use and fairly easy to install on your own server. The Piwik

Dashboard is nicely laid out, displaying various widgets that show things like the keywords visitors are using to come to your site, what entry pages they are coming in to and more. You can add whatever widgets you want, and use the drag and drop interface to lay out the widgets exactly how you like them.

 

StatCounter is one of the better-known free Google Analytics alternatives and it’s been around for a while. You don’t get the “oooh, shiny!” effect when you log into StatCounter, but the data is all there and you can get all the info on visits, visitor paths, popular pages, entrance- and exit-pages, incoming keywords etc. Packages range from $5 to $119 per month

 

So there you have it, 10 of the best alternatives to Google Analytics. If you have any other alternatives feel free to share and I will add them to the list.



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






Discussion (3 - comments)

[...] 10 Best Alternatives to Google Analytics [...]

By 10 Best Alternatives to Google Analytics | RM2 Project - January 24, 2012



[...] 10 Best Alternatives to Google Analytics Jan 25th, 2012No Comments [...]

By 10 Best Alternatives to Google Analytics « Miami Beach Web Designer - January 24, 2012



[...] 10 Best Alternatives to Google Analytics — Google’s decision to update their privacy policy and start sharing information between products has upset a number of people. Many now have the urge to go elsewhere for their online software, analytics included. So, if you were fed up with Google, where would you go? iNeedHits’ Courtney Mills had a few suggestions. [...]

By The Best Small Business Marketing News & Blog Posts of the Week — January 27, 2012 – UpCity - January 3, 2013




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