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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
The home of ineedhits Search Engine Marketing DIY Tips and Advice
Last week Matt Cutts released a video titled “How Does Google Search Work?″ that explains how Google crawls, uses page rank, sets priorities, indexes, and filters in just 8 mins.
Part history lesson, part education lesson; Cutts kicks off by explaining the journey that crawling has taken since he first started at Google. Actually when he first began working at…
Tips & Advice 
Many people dream of starting their very own online store. The chance to make $1000’s by becoming the next big online retailer.
That dream quickly evaporates when they start looking into the complexities of setting up an online store. With website design, ecommerce platforms, merchant accounts and payment gateways to sort out – it quickly becomes too hard and too…
Tips & Advice 
According to a recent study by SMB DigitalScape & BIA Kelsey almost two-thirds of websites are missing contact details.
This is a worrying figure – how are you supposed to get new customers if they have no way of contacting you?
The study surveyed 1 million SMB websites from the US and here’s what they found:
…
Finding link building opportunities can be very time consuming, however there are many tools that can help, you just need to know which tools are right for you and which will be a waste of time.
Using the right tools can save hours of banging your head against the desk trying to find quality websites that might be interested in…
As is often the case, security is an afterthought, normally once you’ve already felt the pain of your website being compromised.
This blog post is testament to this fact. It was inspired by the fact one of my clients websites was recently hacked.
Many people don’t stop and consider the impact of having your website hacked. It can be compromised…
So you have a website, and you’re getting traffic – but the sales aren’t rolling in. Or maybe they are, but they’re not setting the world on fire.
All too often websites are built with little or no consideration given to their usability. And this is often the critical difference between good and great websites.
For those of you unfamiliar…
Tips & Advice 
The title of this post might seem a bit confusing, but according to Google’s latest research, combining paid advertising alongside a top ranking organic result will help to give your total number of clicks an incremental gain of up to 96%.
The study that was released by Google a few days ago and found that even when advertisers show up…
Want some SEO advice direct from the experts? Of course you do, who wouldn’t.
Well, Google is here to share their pick of the 5 most common SEO mistakes you should avoid. Oh and it seems Mr Google, Matt Cutts, might have a bit of competition in the video advice caper at the moment in the form of Maile Ohye,…
Tips & Advice
Unless you’ve been living under a rock, you will know that the copy of your website these days must be relevant, informative, sharable and well-written.
But how do you know if you’re writing your website’s copy the right way? This 24-point checklist should help! Hat tip to copywriting expert, Heather Lloyd-Martin for the checklist.
…
Tips & Advice 
Why is it that so many local businesses keep ignoring SEO?
It continues to baffle me. SEO is proven to work, and with a local focus, is a really cost effective way to drive customers to shops and businesses. Yet business owners continue to throw money away at antiquated marketing strategies and ignore SEO.
I can only put…
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