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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
Search News
Google announced an important update to how Google Webmaster Tools (GWT) will now classify your sub-domains. It’s not all bad news though – the total number of links for your site will not change.
The update can be explained simply in two sentences:
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When there are too many versions of the same advice available, people often feel confused when it comes to deciding on which version is the right one.
This applies especially to SEO. So the big question remains how can website owners crack the SEO code and make the most out of it?
The team at Bing have stepped up with…
The official rules for writing HTML are defined by the World Wide Web Consortium (W3C). If you don’t follow these rules for your website, will you be penalized by the search engines?
Although it doesn’t have a direct impact on Google rankings, W3C validation is incredibly important for browser compatibility and overall site usability.
Google’s Matt Cutts explains more in…
Search News
Recent research findings released by MYOB indicate that only 35% of Australian small businesses have a website. Do you fall into this category?
I have to admit this statistics took me by surprise. I guess by being so involved in online marketing, I assumed that a lot more businesses had a website to promote to potential and existing customers.
There…
I recently came across a great and simple video which outlines how to conduct SEO copy editing as opposed to SEO copywriting.
SEO copy editing allows you to fix the existing copy on your website pages to include more key phrases in the copy. This will make the website friendlier to the search engines and users.
SEO copywriting, on the…
Did you know that 7 out of every 10 customers that start a shopping cart process fail to complete it?
Any online retailer or ecommerce website owner will know that cart abandonment is the one of the most frustrating parts of business.
The reasons why website visitors abandon shopping carts haven’t changed significantly over the years.
According to a recent…
The copy (or content) within your website needs to have 2 purposes. Firstly, it must be optimized properly to help get the maximum exposure to searchers through the crawling of the search engine spiders and it must also be engaging and compelling for the reader or customer.
Hiring a professional SEO copywriter can be expensive and beyond the budget of…
With Google’s announcement of site speed now playing a hand in search engine ranking, many webmasters will no doubt be taking a look at their websites speed performance. But lets take a step back… although your site may rank well in the SERP’s, this is pretty useless if your website is down at any time and your searchers…
Search News
Google is the first to tell us that links from relevant and important sites are always a great way to get more traffic and increase your ranking in the search engines. But what about links from new platforms such as Twitter and Facebook?
Popular Googler (and recently clean shaven) Matt Cutts shared his thoughts in a recent video below.
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Search News
Good news for webmasters who have non-English speaking visitors to their website. Google have recently launched a new gadget which allows website owners to make the content on their site available in 51 languages.
The gadget is powered by Google Translate and here is the official word from Google in their announcement post:
Now, when people visit
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