Archive for "website"

Poorly written SEO copy on your website can be one of the biggest reasons your website fails to be successful.

If this sounds familiar then it could be time to send it to a writer to fix it or if you have the time you could have a go at fixing it yourself.

Here are 8 things to help you…

Read More...

November 28 2011 was a significant day for luxury brand Chanel after a Nevada court judge passed an extraordinary judgment ordering  228 websites to be seized, their domain names transferred and their listings be removed from search engines.

Over the last few months Chanel had been engaged in fierce campaign against some 600 odd counterfeit websites that were allegedly advertising,…

Read More...

When setting up a new website it is easy to get excited about the design and content of the website, while forgetting the most vital aspect – SEO.

While your website might look great, searchers are never going to find it if you don’t implement even some of the SEO basics.

To help you out I have compiled a list…

Read More...

Google announced an important update to how Google Webmaster Tools (GWT) will now classify your  sub-domains. It’s not all bad news though – the total number of links for your site will not change.

The update can be explained simply in two sentences:

1. WWW and non-www sites are treated as the same site
2. Sub-domains are now treated

…

Read More...

When there are too many versions of the same advice available, people often feel confused when it comes to deciding on which version is the right one.

This applies especially to SEO. So the big question remains how can website owners crack the SEO code and make the most out of it?

The team at Bing have stepped up with…

Read More...

The official rules for writing HTML are defined by the World Wide Web Consortium (W3C). If you don’t follow these rules for your website, will you be penalized by the search engines?

Although it doesn’t have a direct impact on Google rankings, W3C validation is incredibly important for browser compatibility and overall site usability.

Google’s Matt Cutts explains more in…

Read More...

Recent research findings released by MYOB indicate that only 35% of Australian small businesses have a website. Do you fall into this category?

I have to admit this statistics took me by surprise. I guess by being so involved in online marketing, I assumed that a lot more businesses had a website to promote to potential and existing customers.

There…

Read More...

I recently came across a great and simple video which outlines how to conduct SEO copy editing as opposed to SEO copywriting.

SEO copy editing allows you to fix the existing copy on your website pages to include more key phrases in the copy. This will make the website friendlier to the search engines and users.

SEO copywriting, on the…

Read More...

Did you know that 7 out of every 10 customers that start a shopping cart process fail to complete it?

Any online retailer or ecommerce website owner will know that cart abandonment is the one of the most frustrating parts of business.

The reasons why website visitors abandon shopping carts haven’t changed significantly over the years.

According to a recent…

Read More...

The copy (or content) within your website needs to have 2 purposes. Firstly, it must be optimized properly to help get the maximum exposure to searchers through the crawling of the search engine spiders and it must also be engaging and compelling for the reader or customer.

Hiring a professional SEO copywriter can be expensive and beyond the budget of…

Read More...