Archive for "tv"

Hulu must be one happy company at the moment – all the big names like Yahoo, Amazon, the Dish Network, and Google have placed an offer to buy out the company, so the bidding war has begun.

While most of the bidders placed a bid in the range of $1.5 to $2 billion, rumor has it that Google is so…

Read More...

Just when you thought Google couldn’t possibly find a new avenue for their search engine, along comes Google TV.

According to the Wall Street Journal, Google is testing a new television programming search service in conjunction with Dish Network.

Details on the project are a little sketchy so far as Google has not officially announced anything. However we…

Read More...

The team at Google have just launched a new resource center for advertisers, which aims to explain, educate and improve users’ marketing efforts with Google.

The Google for advertisers brings “together information about the broad range of our marketing solutions — and where you can explore and discover the combination of tools that best meet your own…

Read More...

I first introduced Google TV ads in March this year, and recently wrote about the program giving away $2000 credit to advertisers. Well, today marks a further enhancement to the program, by allowing advertisers to monitor their campaign performance using Google Analytics.

With Google Analytics, Google TV advertisers will now be able to track conversion rates,…

Read More...

Google AdWords has finally released Google TV ads out of beta, a program we first covered earlier this year. The program has been an invitation only beta test since June 2007 and is now available to all US based advertisers.

Google TV Ads allows AdWords advertisers to distribute a TV advertisement across various U.S. networks using the traditional…

Read More...