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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advise.
Search News
The Bing train continues to roll on as it slowly eats into Google’s search market share. So I bet you want to know how you can make sure your website is included in Bing, don’t you?
Well, you’re in luck. Bing’s Principal Group Program Manager, Rajesh Srivastava, has offered some tips and tools on how you can conduct SEO on your site for their search engine. These…
Google have recently launched a new site dedicated to helping website developers optimize their website’s performance and ultimately make the web faster.
Called “Google Speed” the site contains tutorials, tips and performance tools directly from the Google staff. They have kindly passed on what they have learnt throughout their web performance work and experimentation.
Googlers Urs Hoelzle and Bill Coughran explain more:
We are excited to discuss what we’ve…
Pay Per Click (PPC) advertising is the fastest growing sub-section of the Search Engine Marketing industry. At least in terms of dollars spent - some $5.5billion is expected in PPC alone in 2005.
Many of the people I speak to in the course of my role, talk to me about their pay per click campaigns. They usually feel that the reality of running a PPC campaign fails…
Although guaranteed placement programs such as ExactSeek Featured Listings guarantee your site will appear on the front page for specific terms and Google Adwords will guarantee your placement depending on your bid, does this necessarily mean you will get an even spread of traffic between the two?
In a survey conducted by iProspect * that surveyed 1,649 people, there were mixed results on which set of results…
There are a lot of myths, conspiracy theories and mistruths regarding paid inclusion that have built up over time. In the following points, I am going to look at all of these myths and separate fact from fiction.
FALSE: Paying for 1 URL prevents the rest of your site being indexed.
This is not the case. Any page not included in a paid inclusion feed has the same chance…
It is only September and already my thoughts are well and truly on Christmas. No, not on how I plan to spend my vacation time or what presents I need to purchase, but rather, my thoughts are making sure that my clients’ websites are ready for the online Christmas sales rush.
Now is the time to start implementing the plans that you made months ago regarding your…
Linking is an important part of search engine optimization.
I have promised on two occasions to document how I believe you should go about getting good quality links. Basically there are two ways to go about getting links:
Active Methods
I consider active sourcing as any method where you are pro-actively going out to acquire incoming links. Some of these…
In a previous article (The Value of Links) I talked about the value of obtaining a link with the premise that “any link is a good link”. Well I now wish to add a caveat to that statement:
“Any link is a good link provided it is not in a bad neighbourhood“.
The saying goes that “Birds of a feather flock together”. This is the same for…
Search engine marketers who aren’t using paid inclusion may be missing out on more than just traffic - they could be missing out on valuable information. Paid inclusion can be so much more than just a guaranteed inclusion program. It can provide lots of valuable information to a savvy search engine marketer, if it is used correctly.
Using Paid Inclusion to Optimize a Site
Search Engine Marketing is…
Hopefully you have read my previous article and understand how link building can help your search engine marketing campaign.
There are some pitfalls for the young and naive search engine marketer, which are worthy of mentioning.
Do not do any of these tactics:
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