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Testimonials are a very powerful form of advertising, but did you know they could also be used as a link building tactic? Most testimonials include a link back to the author (to show it’s a credible source) and this can be a great way to get some valuable incoming links.
Testimonial link building really is a win-win scenario for both sites and usually has a much higher approval…
Testimonials are a very powerful form of word-of-mouth advertising which helps advertisers attach a human element to the product or services they are selling. Your testimonial may be the clincher which helps turn an interested prospect into a paying customer.
But how do we use them for maximum impact? According to copyblogger, there are a number of best practice principles that can be used when using testimonials…