Archive for "smartphones"

“The Mobile Movement” study was recently conducted by Google to get a better understanding of Smartphone users and the results show just how addicted we are to the Smartphone in our daily life.

89% of the people surveyed (5013 US adult Smartphone users) indicated that they used the Smartphone for their daily live activities. This shows that Smartphone’s…

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Nielsen have shared their predictions for the advertising market in 2010, with smartphone and social networking advertising set to provide new sales channels.

Here’s a look at their top 5 trends from the Nielsen blog:

1. Optimizing media convergence is a top priority. A better understanding of media convergence will manifest in order to deliver a better

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It’s been a while since Google went on an acquisition drive, but last week saw the search giant make one if its most significant purchases – picking up mobile advertising leader AdMob for $750 million.

We’ve discussed the potential of mobile for what seems like years, but with the proliferation of smartphones, the mobile space is on…

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