Archive for "Small Business Marketing"

Building on from the recent theme of preparing for the holiday season sales rush, this week I’m delving into the world of social media marketing.

The numbers around social media at the moment are mind blowing, so it should definitely be a consideration of any business before heading into the holiday period.

Before I delve into the tips, here’s a…

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Facebook Places has landed and whether you like it or not, it’s going to generate significant interest and engagement.

If you haven’t seen or read the buzz about this new hyper local service, essentially Facebook Places allows users to check in to locations from their mobile or portable devices so that friends and followers can see where they are at.…

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Facebook has done it again. Last week, Facebook was again the most visited website in the US – toppling Google from the top spot.

A report out by Experience Hitwise details that 7.07% of all internet visits during the week ended 13th March were to Facebook. Google by comparison received 7.03%. While the percentages might seem low…

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As the economic downturn continues to impact marketing budgets, more small businesses have turned to alternative marketing methods such as embracing social media.

According to results from the small business success index, levels of social media adoption increased from 12 percent to 24 percent over the past 12 months.

The research identified that around one in five…

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Google obviously understands the importance of it’s Local search as it continues to push out Local Search enhancements on an almost weekly basis.

This week, Google unveiled its newest Local enhancement – the “Nearby” filter.

Google’s Search Options became a permanent feature of the SERPs back in late 2009. The search options give users more control over…

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The reports have emerged that Google has finally done a deal with Facebook which will see Facebook content emerging in Google’s real time search.

After securing a deal with Twitter in December last year (and MySpace also) which saw Google take the lead in the real time search space, this latest initiative will help cement its position forefront.

At…

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The headlines were a buzz with Google acquisition talks late last week. People close to the subject said Google is in discussions to buy Yelp – a local business review site.

Yelp, which was founded by two Paypal executives back in 2004, apparently has 26 million users per month, with over 8 million reviews of local US…

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Research over the last few years has proven that reviews and advice from family, friends and colleagues are the key buying influencers. No advertising or PR can outweigh the value of a good personal recommendation.

Realizing the importance of peers in the buying decision, Google has just rolled out a new initiative to help people “decide where to shop, eat…

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Did you know you could add coupons to your Google Local listing? If you didn’t, you’re not alone.

Recognizing the how important coupons are in driving foot traffic for small businesses, Google started allowing users to upload coupons to their Google local listings back in 2007.

Well this week, just in time for the holiday season, they’ve enhanced their local…

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