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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advise.
As the economic downturn continues to impact marketing budgets, more small businesses have turned to alternative marketing methods such as embracing social media.
According to results from the small business success index, levels of social media adoption increased from 12 percent to 24 percent over the past 12 months.
The research identified that around one in five small businesses owners are using social media in their business, which…
Search News
Google obviously understands the importance of it’s Local search as it continues to push out Local Search enhancements on an almost weekly basis.
This week, Google unveiled its newest Local enhancement – the “Nearby” filter.
Google’s Search Options became a permanent feature of the SERPs back in late 2009. The search options give users more control over their search results, allowing them to filter based on search verticals,…
Search News
The reports have emerged that Google has finally done a deal with Facebook which will see Facebook content emerging in Google’s real time search.
After securing a deal with Twitter in December last year (and MySpace also) which saw Google take the lead in the real time search space, this latest initiative will help cement its position forefront.
At this stage, reports suggest that Google will only be…
Search News
The headlines were a buzz with Google acquisition talks late last week. People close to the subject said Google is in discussions to buy Yelp – a local business review site.
Yelp, which was founded by two Paypal executives back in 2004, apparently has 26 million users per month, with over 8 million reviews of local US based businesses. The site is also starting to penetrate global markets…
Search News
Research over the last few years has proven that reviews and advice from family, friends and colleagues are the key buying influencers. No advertising or PR can outweigh the value of a good personal recommendation.
Realizing the importance of peers in the buying decision, Google has just rolled out a new initiative to help people “decide where to shop, eat or hang out, with a little help…
Search News
Did you know you could add coupons to your Google Local listing? If you didn’t, you’re not alone.
Recognizing the how important coupons are in driving foot traffic for small businesses, Google started allowing users to upload coupons to their Google local listings back in 2007.
Well this week, just in time for the holiday season, they’ve enhanced their local service by pushing coupons to mobiles. From the release…
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