Archive for "SERPs"

Google have announced a change to their search engine results page (SERP) with additional forum links being shown for certain queries. From the Official Google blog:

This new addition to Google search results applies to sites that tend to have a large number of posts on a specific topic. When several different discussions on a site are

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In yet another Google test, some users have noticed Google’s now showing breadcrumb navigation for certain search results. Google have been busy testing a bunch of SERP changes recently, which some say is a response to the growing market share of Bing.

Here’s an example of how Google are integrating the breadcrumb navigation into search results:

Source:

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Google’s recently made a small tweak to their search results page by shifting sponsored links on the right hand side closer to the organic (free) results. There’s no official word from Google on the change which has experts speculating it may be a sneaky way to increase AdWords revenue.

Search Engine Roundtable has created a great video to illustrate the…

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Yahoo! isn’t resting on the laurels of its recent deal with Microsoft. The ink is hardly dry on the 10 year agreement and Yahoo! is busy pushing out new tests, enhancements and already talking new search innovations.

Here’s a wrap of the activity coming from Yahoo! HQ in the past week.

• New SERPs Page Being Tested

Matt McGee…

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SEO is all about ranking. Whether you’re optimizing code, creating keyword driven content or acquiring links; the aim is to appear at the top of Google’s search engine results page (SERPs).

So for anyone undertaking an SEO campaign, monitoring rankings is the ultimate way to measure success. However Google have never really endorsed SERP monitoring, as they’re not really keen…

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Google announced a new range of enhancements to its organic search results on Tuesday which will improve relevance and the user experience.

Unlike recent tweaks and tests, these SERP changes aren’t being launched under the beta banner. It would appear (at this stage) that they’ll be a permanent modification to the result pages.

The enhancements are essentially…

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Can you imagine being able to add videos, presentations or games to your organic search engine listings?

It’s almost too far fetched an idea to really believe, but Yahoo! are making it a reality. Using their SearchMonkey script tools, webmasters will actually be able to embed media into their SERPs listings.

Giving webmasters the ability to make…

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