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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
Search News
Google search results will now be “fresher” after the search giant released changes to its algorithm recently.
The update, which seeks to build on the Caffeine web indexing system, has said to be affecting approximately 35% of all search queries. For example, if you search for “upcoming Brooklyn theater shows” Google understands that the search results should not include shows…
Search News
Google recently launched a new Chrome toolbar, Google Related, which shows you useful and interesting content related to your search while you browse the web.
As you roll the cursor over the thin bar along the bottom of your screen, Google will provide videos, maps, reviews and other information relevant to the search. Users can also share their…
Search News
Back in 2009 when Google users wished to receive live news from around the world in a Google search, the company launched ‘Realtime Search’. Most of the results (real time news) was aggregated from social networking channels like Twitter, Facebook and a few other such sites.
However, after failing to reach an agreement with Twitter last month, Google had to…
Google Instant Preview, a feature that was till now limited to desktop searches, is now available for Android and iOS devices enabled devices also.
Google’s launched the instant preview feature for their PC users last November so that searchers could view snapshots of the web sites in the search result page without having to enter each page individually. This feature…
Search News
First Google, now its Bing’s turn to try its hand at personalizing its users search result.
Bing has confirmed it will be automatically modifying its search results based on the users’ physical location and personal search history. Bing will now place a particular site in the number one position in the SERP if Bing thinks that the user is looking…
A recent expose by the New York Times has revealed that JC Penney has been gaming Google’s search results in order to keep themselves in the number one spot for a variety of keyword searches from dresses to bedding to Samsonite carry on luggage.
As per the New York Times report, it was noticed that when popular keywords…
After receving several complaints regarding the declining quality of its search results, Google has taken action by launching a new algorithm that will be able to detect and reduce spam in the search results.
Google’s principle engineer Matt Cutts confirmed the launch through an announcement on his blog saying that the new algorithm will also lower the rankings…
We recently asked if the quality of Google’s search results has dropped and it seems a recent study backs up the discussion.
The latest Rasmussen Report, based on a recent survey of internet users, revealed that 70% of the respondents said that their query generated too much irrelevant data and 13% saying that they never found…
Search News
It’s been a busy few weeks for Google. Why? Because it has had to defend itself over claims of brand favoritism in its local, organic and paid search results.
Google has allegedly been accused of favoring major brands over suggested queries on Google Instant.
This has forced Google to hit back. In a recent interview for Fast Company Amit Singhal,…
Yahoo! has officially begun the transition of their back-end technology to Bing to power its searches for their US and Canada based clients.
Shashi Seth (Senior Vice President of Yahoo! Search Products) officially announced the news on the YSearch Blog:
Later this week, we will begin transitioning the back-end technology for Yahoo! Search in the U.S. and Canada
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