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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advise.
Search News
Unless you’ve been living under a rock, you would have heard about the phenomenal sales of the new iPhone by Apple. It sold approximately 1 million handsets in 3 days - which is approximately 231 handsets per second.
Now stop and think what that means for website marketing. There’s no prizes for realizing that a mobile version of your website is now becoming more important than ever.
I…
Search News
SEMPO, Search Marketing’s professional body, has released its hotly anticipated annual report. The report provides a valuable analysis on the state of the Search Marketing industry, based on feedback from over 800 respondents across a variety of sectors including retail, business services, electronics manufacturing and financial services.
The last few years have all been a familiar story of success, growth and predicted prosperity, however this year’s report…
Search News
Yahoo! have updated their search marketing help centre with additional research on specific industries, including new keyword and AdGroup suggestions. Yahoo! claim that advertising on their network still delivers significant traffic, but at a lower cost than other networks like Google.
Yahoo! now provides an industry case study and potential keywords for the following industries:
The case studies are well presented and are basically used as…
Search News
Yahoo has sparked controversy in the search engine marketing world by taking control of search advertising campaigns… without advertisers consent.
Included in new ‘terms and conditions’ of their Search Marketing program, Yahoo! have given themselves the right to change ads and keywords of their advertisers.
Here is the wording of the new provision:
Sponsored Search 3. OPTIMIZATION. In the U.S. only, for those advertisers not bound by an Insertion…
December 1st marks the kick-off for this year’s online holiday shopping season. Retailers can expect to see increased sales and search queries right up until the new year, so it’s important to get your website ready.
During this time, it’s critical to get your products in front of potential customers who may be shopping online. The following graph from comScore shows the gradual increase in sales right…
Search News
We have seen a lot of search engine marketing tips from Google lately; however Yahoo! has jumped on the band wagon also by providing us 3 tips to improve your paid search advertising conversion through the Yahoo! Search Marketing Blog.
Yahoo! suggests 3 main tips to improve your conversion: Optimize, Navigate & Track.
Optimizing Your Landing Page
Your landing page is the first web page a searcher will see…
More and more, Search Engine Marketing (SEM) is starting to become an important part of the marketing mix for every company - whether it is a Fortune 500 listed company right down to small retailers with a website. Search engine marketing is not just an important part of internet advertising, but a major component of the overall marketing strategy. It is moving from the realm of being a…
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