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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
With many businesses having both an offline, as well as an online presence, much of the time the two operate as 2 separate entities. Having the two elements work hand in hand can really give your business a boost, as what the customer sees in one area will be reinforced in full on the other.
I’ve outlined 7 handy tips…
With the holiday season fast approaching there’s no better time to get your search marketing sorted for this busy sales period. If you act now and position your website for top rankings and traffic, it’s easy to capitalize on the holiday sales rush.
To help prepare your website, we’ve decided to have a sale! For a limited time, use coupon…
Search News
With sites like Twitter and Facebook becoming so popular, many business owners have shifted their online marketing focus towards these mediums. While a mix of marketing campaigns is important, a recent study conducted by Internet Retailer shows that search marketing still remains the most effective medium to drive online sales.
Coverage of the report from marketing pilgrim…
Search News
Unless you’ve been living under a rock, you would have heard about the phenomenal sales of the new iPhone by Apple. It sold approximately 1 million handsets in 3 days – which is approximately 231 handsets per second.
Now stop and think what that means for website marketing. There’s no prizes for realizing that a mobile version of your website…
Search News
SEMPO, Search Marketing’s professional body, has released its hotly anticipated annual report. The report provides a valuable analysis on the state of the Search Marketing industry, based on feedback from over 800 respondents across a variety of sectors including retail, business services, electronics manufacturing and financial services.
The last few years have all been a familiar story of success, growth…
Search News
Yahoo! have updated their search marketing help centre with additional research on specific industries, including new keyword and AdGroup suggestions. Yahoo! claim that advertising on their network still delivers significant traffic, but at a lower cost than other networks like Google.
Yahoo! now provides an industry case study and potential keywords for the following industries:
…
Search News
Yahoo has sparked controversy in the search engine marketing world by taking control of search advertising campaigns… without advertisers consent.
Included in new ‘terms and conditions’ of their Search Marketing program, Yahoo! have given themselves the right to change ads and keywords of their advertisers.
Here is the wording of the new provision:
Sponsored Search…
December 1st marks the kick-off for this year’s online holiday shopping season. Retailers can expect to see increased sales and search queries right up until the new year, so it’s important to get your website ready.
During this time, it’s critical to get your products in front of potential customers who may be shopping online. The following graph from comScore…
Search News
We have seen a lot of search engine marketing tips from Google lately; however Yahoo! has jumped on the band wagon also by providing us 3 tips to improve your paid search advertising conversion through the Yahoo! Search Marketing Blog.
Yahoo! suggests 3 main tips to improve your conversion: Optimize, Navigate & Track.
…
More and more, Search Engine Marketing (SEM) is starting to become an important part of the marketing mix for every company – whether it is a Fortune 500 listed company right down to small retailers with a website. Search engine marketing is not just an important part of internet advertising, but a major component of the overall marketing…
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