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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
Search News
When creating a new site, it’s important to consider how your URLs will be structured. Making the right decision before your site is created means you won’t have to go back and implement a bunch of redirects to repair any dodgy URLs on the site.
The first step is to ensure you’re using descriptive URLs that relate to the content…
Every couple of years the folks over at SEOmoz put together a list of search engine ranking factors. This year the results come from the opinions of 132 SEO professionals and an analysis of the top 30 results for over 10,000 different keywords.
While the full report has not been released some preliminary data has been made…
Anchor text is consistently ranked as one of the most important off-page SEO factors for any website. Understanding the importance of anchor text is critical if you’re planning to improve your rankings, so let’s look at what it is and why it’s important.
What is Anchor Text?
Anchor text is the visible, clickable text in any hyperlink. In most browsers…
One of the common questions I see asked on SEO forums is whether domain age plays an important role in Google’s ranking algorithm.
Generally, SEO professionals agree that domain age does play some part in rankings, but opinions vary on the extent of its impact. Some SEO experts refuse to work on a newly registered domain,…
Search News
With 2010 just around the corner, Google remains determined to make it the year of speed.
Real-time results courtesy of Twitter will become more dominant and of course, there is Google’s plan to make the speed of your website a factor in determining your ranking.
Google’s second plan has attracted a lot of interest from our readers, so…
Search News
You would think that listing all the factors that Google uses to determine your ranking would be a near impossible task, right? Well, apparently not. Today we have your first sneak peek at the list of the almost 200 search engine ranking factors used by Google.
How did this list get started? Well, apparently Mr Google, Matt Cutts, mentioned at…
Google have given webmasters a strong indication that the speed of your website may become an organic ranking factor in 2010!
Here’s what Google’s Matt Cutts has to say on the issue:
“Historically we haven’t used it in our search rankings, but a lot of people within Google think that the web should be fast, it should be a good
…
In SEO circles, there is always great debate over which factors make the biggest difference to your rankings in the likes of Google, Bing etc.
Fortunately every couple of years, Rand Fishkin and his SEOmoz team do the hard work for us by consulting with SEO experts around the globe to confirm what factors are still important…
At the recent SMX Advanced conference, Mike McDonald from WebProNews fame caught up with Rand Fishkin to talk ranking factors.
Rand, the man behind SEOmoz, shared some of the insights discussed in the Ranking Factors panel he was on at the SMX conference.
Mike and Rand have a candid chat about the ranking factors…
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