|
||||
 |
||||
|
|
||||
|
||||
Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advise.
There’s no doubt that Google’s news service (appropriately named Google News) has been gaining popularity in recent years. With more and more publishers coming on board, Google have decided it’s time to release some tips and ranking advice for getting your articles to the front page.
Google has created a post on their Google news blog with a video which I’ve shared below. The video is quite long –…
Search News
Yahoo! has just announced a new weather report for September 2009.
For those of you new to the process, Yahoo!’s weather report is their monthly announcement that the index is getting updated.
As with all their Yahoo! Weather Reports, the announcement post by Dan Rampton warns
“During this process, you may see some ranking changes and page shuffling in the index”
The question is – “who really cares anymore?”
Given the announcement post…
Search News
Keyword research is the foundation to any SEO campaign, so in this post I’ll cover a simple way to perform keyword research for your website using Google’s free keyword tool.
The Google AdWords keyword tool has been developed by Google to give PPC advertisers an insight into different keywords that could be useful in setting up a PPC campaign. The flip side is that it also provides…
Leading search engine marketing company, ineedhits (http://www.ineedhits.com) has launched a new Google SEO service specifically for small businesses looking for a top Google ranking.
27th July 2009, Perth, Western Australia - Current economic difficulties have seen businesses switching to search engine marketing at record rates. However marketing a business on the likes of Google still involves a lot of guesswork and uncertainty for those with limited experience.
The…
It’s often difficult to get a simple answer on the impact that site architecture has on search engine performance and website traffic.
Accordingly there also a myriad of myths that circle the forums and blogs as to how the search engines treat various architecture scenarios and practices. Google have come to the rescue (for their search engine at least) with a post addressing some of these myths,…
Having keywords in your domain has always had some significance in SEO. A few years ago, this used to be a very powerful way to get your site ranking, but many SEOs feel that it’s importance has diminished over recent years.
In case you’re not familiar with what I mean, I’m talking about domains which have a match on the keyword you’re trying to target. For example…
At the recent SMX Advanced conference, Mike McDonald from WebProNews fame caught up with Rand Fishkin to talk ranking factors.
Rand, the man behind SEOmoz, shared some of the insights discussed in the Ranking Factors panel he was on at the SMX conference.
Mike and Rand have a candid chat about the ranking factors that still continue to generate the main results, but more interestingly, shared some of…
Search News
With local search results becoming so important for small business, a group of SEOs have come together to create a list of the top positive and negative local search ranking factors. The survey pulls together 27 local SEO experts to ponder over 49 different local ranking factors.
Participants were asked to rank the importance of each criteria referring only to their influence on the rankings in Google…
Search News
A new report out by Hitwise points to a substantial drop in Paid Search Traffic’s share of traffic.
In the four weeks to May 9, 2009, 7.25% of search engine traffic to All Categories of websites was from paid clicks. This compares to 9.84% in the same four week period in 2008 - representing a 26% decline in the share of paid clicks.
Now before you go and pause…
Search News
SEO is all about ranking. Whether you’re optimizing code, creating keyword driven content or acquiring links; the aim is to appear at the top of Google’s search engine results page (SERPs).
So for anyone undertaking an SEO campaign, monitoring rankings is the ultimate way to measure success. However Google have never really endorsed SERP monitoring, as they’re not really keen on people trying to manipulate their search…
AUTHORS
