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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
Google recently announced the global release of updates on how AdWords quality score is determined and how much impact these scores have on the ad’s ranking.
In simple terms, ads with landing pages that Google thinks to be most relevant to the query will be able to rank higher for lower cost-per-click bids.
This release comes after a…
Google has introduced a new metric to its AdWords top of page bid estimates that will help AdWords users optimize their ads displaying above the search results.
As the name suggests, the estimated first page bid metric’ works by estimating the cost-per-click (CPC) bid suitable for your ad to reach the first page of Google search results when a search…
Are you a Google AdWord advertiser suffering from sleepless nights due to a sudden poor quality score from Google? Well you can rest assured you’re not doing anything wrong. There’s a glitch in the AdWords quality program – a ‘score bug’ is affecting your AdWords reports.
Every Google adword advertiser knows the importance of getting a good quality score from…
First Google updated the PageRank toolbar, then a Google ranking update and now they have announced the implementation of some improvements to AdWords.
The improvements center around Quality Score, and is based on the feedback that users and advertisers have provided.
Here are the 3 main improvements that Google will implement.
It’s not often that documents from inside Google are leaked on the internet, and when they do webmasters tend to pay a lot of attention. The Google Quality Raters Guidelines recently surfaced on the web giving an insight into what Google considers SPAM and how they evaluate the quality of search results.
The handbook gives details…
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