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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
Search News
With the holiday season fast approaching, there’s one day especially important for online retailers – Cyber Monday.
Cyber Monday falls on the first Monday after thanksgiving and is traditionally one of the biggest online shopping days of the year. The name Cyber Monday came about in 2005 after retailers noticed a large amount of Americans, fresh off a Thanksgiving weekend…
Search News
There is some good news for businesses who find Google AdWords a little too daunting, Google has launched AdWords Express, an extended version of Google Boost.
Google Boost was launched late 2010, but this time Google has kept the product simple so as to attract the less technically savvy small businesses and give them an opportunity to become part of…
Search News
In a very unusual move, Bing has been caught blending paid sponsored listings with their organic search results. The change is a break in tradition for the placement of sponsored listings which are typically found to the right and above organic search results.
Below is a screenshot showing the questionable placement of Bing sponsored listings.
Microsoft…
2011 is being touted as the year of the website, so the start of the New Year is the time to get your online marketing campaign started.
The key is to plan your strategy so you don’t become overwhelmed or fork out too much money.
I have outlined below some areas to consider when creating your plan:
1. Know Your…
It’s a battle that will rage for years to come between online marketers – PPC vs. SEO – which is better?
The truth is they’re both trying to accomplish the same goal. They’re both trying to drive traffic to your site. The key is to determine which is best for you. So let’s take a look at the advantages of…
Search News
There’s some good news for paid Yahoo! Search advertisers for the upcoming holiday season – your ads are now powered by Microsoft!
If you recall back in August, Yahoo! and Microsoft started the transition of Yahoo! paid ad campaigns over to the Microsoft Advertising adCenter. The promise was for simplified campaign management and to save advertisers time. The transition is…
Search News
A couple of weeks ago we told you about a test that Google was running which gave you search results as you type typed your query. This test has now become ‘Google Instant’ and it has many asking if it will spell the end for SEO.
The introduction of Google Instant means that searchers can constantly refine their…
Google has announced that ad sitelinks will now be made available for all AdWords campaigns. The change now means that any AdWords advertiser can include a small line of additional text links under their main AdWords listing.
An example of how these ad sitelinks appear on Google can be seen below:
Google had previously only allowed…
Search News
Yahoo! plans to add even more PPC ads to its search results page under a new pilot program called “More Sponsors”.
The program will add links at the bottom of the search results page and when a searcher clicks on one of these links a whole page of sponsored ads will appear.
Here is how the pages will appear:
…
Search News
SEMPO (The Search Engine Marketing Professional Organization) has released it’s annual State Of Search Engine Marketing Report. The 2010 report confirms that Search is continuing its meteoric rise.
The North American search engine marketing industry is expected to reach $16.6 billion by the end of the year. This will represent growth of over 13%…
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