Archive for "PPC"

In a recent report from AdGooroo, claims that Google Adwords is a far better advertisement system than the Yahoo!/Bing network were analyzed and produced some surprising results.

This report ticks off a few different metrics that are used to measure the effectiveness of advertising campaigns including overall ad impressions, click through rate, as well as average cost per click. While some of the results weren’t …

Read More...

Yahoo has recently released their results for their paid click revenue and the results are good. Really good, in fact!

Yahoo’s paid search and paid click revenues are up by 4% with ad revenue for 2012 at $4.99 billion. This is an over $1 billion increase from last year, and provides the search and email giant with the hope of improved profits. An increase in …

Read More...

Google has recently announced they are changing their AdWords customers from their current default ad rotation settings to an improved version of their “optimize for conversions” feature.

Throughout the year, Google adjusted a few of the default choices in AdWords for people utilizing the “Conversion Optimizer” or “Enhanced CPC” features. Google’s Conversion Optimizer and Enhanced CPC are tools based in a methodology that allows users …

Read More...

A recent study from the teams at MGroupUK and Nielsen has outlined an interesting trend among Google and Bing searchers:

Search engine users overwhelmingly click on organic results on Google and Bing by a margin of 94% over PPC ads at 6%.

The study was based on 1.4 billion searchers conducted by 28 million UK citizens, so it’s certainly no small study and the results …

Read More...

While you might think that keyword research is just keyword research, the type of keyword research you undertake for an SEO campaign can be quite different to that of a PPC campaign.

If you’re researching keywords for your website for both an SEO and PCC campaign then you really should have 2 distinct strategies – one for PPC and one for SEO.

Let’s take a …

Read More...

It looks like Google may have a new competitor in the advertising market. This competitor is not like Bing or even Yahoo!, this is a competitor that has a huge community of loyal and active members. Any guesses? The answer is Facebook. Believe it or not, Facebook is currently testing out a new type of search advertising on their website. This new search ads service …

Read More...

A recent study has found that clicks on US paid search listings on Google are nearly double the number of organic clicks.

But before you all go dumping your SEO efforts for PPC campaigns, this study found this to be true only on keywords with “high commercial intent” (ie searchers is ready to buy, not just researching).

The study from, software company, Wordstream found …

Read More...

Google has announced that it will be rolling out a new feature this week across all AdWords accounts. The new Auction Insights report came as a result of PPC managers begging for more information to better compete in auctions for keywords.

The new report will allow you to see critical comparative information on others that are in the same auctions as you, which you can …

Read More...

With the holiday season fast approaching, there’s one day especially important for online retailers – Cyber Monday.

Cyber Monday falls on the first Monday after thanksgiving and is traditionally one of the biggest online shopping days of the year. The name Cyber Monday came about in 2005 after retailers noticed a large amount of Americans, fresh off a Thanksgiving weekend of shopping, were returning to …

Read More...

There is some good news for businesses who find Google AdWords a little too daunting, Google has launched AdWords Express, an extended version of Google Boost.

Google Boost was launched late 2010, but this time Google has kept the product simple so as to attract the less technically savvy small businesses and give them an opportunity to become part of the coveted AdWords family.

The …

Read More...