Archive for "partnership"

In Manhattan last Tuesday, the company executives of Yahoo, AOL and Microsoft made it official – they will be teaming up to start selling ad inventory.

News of this partnership isn’t new, we first wrote about rumors of it back in September, but now all three parties involved have made it official.

Ross Levinsohn, Yahoo’s EVP of the…

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Yahoo, AOL and Microsoft recently announced that they will be teaming up to start selling ad inventory. The new partnership was announced to ad buyers and publishers by the executives of the three companies at an event in Manhattan last Tuesday.

The partnering companies will sell one another’s ad inventory, specifically the ‘Class 2 display’ ad inventory or graphic ads…

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With a sucessful search result partnership that has lasted almost a decade, AOL & Google have formally announced that they will extend the existing deal by another 5 years.

Google will now be the exclusive search provider for AOL’s global properties for at least the next 5 years and will continue to feed to the orgainc search results of AOL.…

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It’s been a little while now since the long awaited Yahoo! & Bing partnership finally became a reality, so we thought it was about time we heard your thoughts.

Do you think the partnership will be beneficial to the SEM industry and your search marketing efforts? Or with 1 less player in the field is it just going to make…

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That’s right… the highly anticipated union of two of the worlds biggest search engines, Google & Yahoo!, is all over.

Google has pulled the plug on the deal due to continued concerns from the Justice Department on the fairness of the deal and Google’s belief that it was a courtroom fight not worth fighting.

Here is what David Drummond; Google…

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