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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
According to a recent report, around 5% of paid search spending is now in the mobile space and Google is the big winner!
The Macquarie Group also reports that the budget for mobile search spending could double to 10% (around $1.1 billion) by the end of 2011 if the current mobile search spending keeps increasing at the given…
Search News
The search merger between Yahoo! and Bing may finally have an integration date thanks to a timeline which is being sent to advertisers. The timeline identifies August 2010 as the date when Bing will start providing organic results for Yahoo, with paid search campaigns making the transition from mid July to the end of October.
Below is a screenshot of…
Search News
With sites like Twitter and Facebook becoming so popular, many business owners have shifted their online marketing focus towards these mediums. While a mix of marketing campaigns is important, a recent study conducted by Internet Retailer shows that search marketing still remains the most effective medium to drive online sales.
Coverage of the report from marketing pilgrim…
For all the PPC advertising lovers, Google has some good news for you.
At the recent SMX West conference, Google’s Nick Fox shared an insight into several of Google’s new PPC offerings. These include sitelinks, product extensions and comparison ads.
Search Engine Land has a great post explaining each of the products, so here is quick…
Search News
A new report out by Hitwise points to a substantial drop in Paid Search Traffic’s share of traffic.
In the four weeks to May 9, 2009, 7.25% of search engine traffic to All Categories of websites was from paid clicks. This compares to 9.84% in the same four week period in 2008 – representing a 26% decline
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In the continuing game of cat and mouse between Yahoo! and Microsoft, Yahoo! appears to have made a very cleverly timed move. It has confirmed that it will be testing Google’s paid search ads alongside its own for the next two weeks.
The test will however involve no more than 3% of Yahoo’s search pages…
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