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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advise.
We’ve not heard a lot of news lately from Yahoo! so when its CEO Carol Bartz speaks it sparks some attention.
When Bartz spoke to AdAge recently she took a swipe at the advertising industry as a whole.
“For an industry that’s based on creativity and inspiring people, I don’t know why it’s so afraid. I don’t think it should be afraid to just try some crazy new…
Can you believe it? Almost ALL consumers now rely on the online world for researching local products or services.
A new report out by BIA/Kelsey and Constat confirms what we’ve know has been building for some time. Local businesses can no longer ignore the online space if they hope to be sustainable.
That usage level is a phenomenal statistic when you consider its real world implications. Many of the people…
As I mentioned last week, Google has spent a large part of 2009 testing various changes to their Search Engine Results Page, and the AdWords area is no exception.
Where AdWords was once easily recognized as the simple text ads at the top and right hand side of the organic results, over the last few years – this common description has become less and less correct.
This week, Google…
Search News
If ever you needed reminding of the effect of the current global financial crisis then here is a story for you. It’s not only affecting small businesses, but large (normally profitable) companies are feeling the pinch.
The latest financial numbers from Microsoft show that it posted its first ever year-over-year quarterly drop in revenue. Yes, you read correctly, its first ever in its 30-year history.
Here are the…
Search News
It seems the doom and gloom of the economic slowdown has not quite hit online advertising as hard as some other traditional marketing platforms. The Interactive Advertising Bureau (IAB) announced that online marketing revenue increased 11.4% in quarter 3 of 2008 when compared to the same period in 2007.
David Silverman, a partner at PricewaterhouseCoopers LLP, explains that “a weakening economy will continue to be a challenge to…
Social network MySpace has just launched their own advertising platform that lets anyone promote their site on the MySpace network. Similar to “Facebook Ads” the program is a way to tap into the millions of MySpace users based on their demographics, location and interests.
In essence, the program works in a similar way to any pay-per-click program. Users create ads, select their targeting options, choose a budget…
Search News
In yet another sign that online has become a dominant force of modern advertising, Clickz have just compiled some data indicating that Obama spent at least $3.47 million on online advertising between January and April this year. The biggest recipient of this money was Google who took over 82 percent of the total money spent.
One of the highest spending months was February this year, with around 1.9…
Many businesses are harnessing the power of advertising platforms like Google AdWords and Yahoo! Search Marketing to drive targeted visitors to their website. Unfortunately, many often forget that this is only the first step in generating new sales.
Getting targeted traffic is one thing, but businesses need to rely on their landing page to convert visitors to sales. A landing page is the page visitors reach after clicking on…
If you’re feeling under the pump, or think certain areas…
The Super Bowl marks one of the biggest sporting events in the world, but for marketers it represents one of the most challenging opportunities of the year. With ads costing upwards of US$2 million for a 30 second spot, marketers need to make sure they are making a big impression. So how did they fair this year? Reprise Media have released this years Super Bowl Search…
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