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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
Google is set to revolutionize online advertising by secretly developing a web data exchange system (internally called ‘DPP’), AdAge is reporting.
This system will not only help the easy exchange of online data between site owners and third party vendors, but also help to display betters ads to website visitors.
A typical data exchange involves publishers and third-party…
If Google gets its way, 2010 is to be the year of display ads.
According to Business Week, Eric Schmidt’s prediction about display advertising back in July last year could well come true.
The Google CEO hinted that display advertising could be the next of Google’s businesses to generate $1 billion in sales. Now analysts believe that this…
Search News
Even though Google is the biggest and best in just about all aspects of the internet, it still does all it can to keep an eye on its main competitors.
Through the recent acquisition of dynamic digital ad customization firm, Teracent, Google now have a greater insight into how Yahoo! & AOL do display advertising.
Yahoo has a current partnership…
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