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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advise.
We first let you in on the news of Microsoft buying Powerset back at the beginning of July, but it now seems that Microsoft has big plans to use Powerset technology to improve advertising in search results and in the process, change the way advertising is done.
Currently, advertisers bid to have their ads shown on search results pages depending upon specific keywords that users type into search engines.…
Search News
If you, like me, are sick of the endless discussion regarding the Microsoft and Yahoo on again and off again acquisition talk, then finally there is some positive news from the Microsoft Search Team. Microsoft has bought semantic search technology company Powerset. Semantic search extends from traditional keyword based search, by using the science behind language (in particular the intent) to deliver results.
At the heart of…
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