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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
Search News
There is a story in the Wall Street Journal (WSJ) that suggests that Yahoo has been secretly trying to find an out for the deal they made with Microsoft.
Apparently there are a lot of very precise reasons why the company wants to pull the plug on the deal that is nearly 4 years old. One of the biggest reasons is that Microsoft has not …
Microsoft certainly isn’t new to being accused of poor advertising campaigns. However, the newest Microsoft campaign is possibly the worst one they’ve released to date.
Chances are pretty good that you’ve viewed it. In fact, Microsoft has made every effort to go out of their way to make sure that everyone has seen it. It is called Scroogled. In this campaign, Microsoft creates a picture …
As of February 7th, Yahoo! has signed a global agreement with Google in order to display their advertisements on selected Yahoo properties and branded websites.
This is a non-exclusive deal in order to allow Yahoo! to make the make the most money possible, but means that Yahoo! will be able to continue to display advertisements from Google competitors such as Microsoft’s Bing.
The deal signed …
Over the past few years there have been many rumours swirling aaround about Google and Yahoo, with the most popular being that Google will take over Yahoo or vice versa but so far none of that has been true, that is until now…
At the recent Google Nexus tablet launch in Tokyo, Google’s Chairman Eric Schmidt said that Google would be very interested in replacing …
Search News
A while ago, Google was fined by the Federal Trade Commission (FTC) for the amount of $22.5 million for the ‘mistake’ of tracking Safari users, when Google did say they would not do such a thing. The “mistake” was a breach of security and users privacy and while it is in the past, Google is still paying for the mistake via a campaign from Microsoft. …
Search News
Have you ever had a problem finding something, and no matter what you typed into the search engine box, you just were not getting the results you wanted? How frustrating was it to not find what you needed, and how much extra time did you spend trying to use the exact keywords in an effort to find the information? Well, you can say goodbye to …
If you were wondering if Google still ranks highest in the U.S. search market, the answer is a resounding yes – at least as of June (and probably for the forseeable future). The most recent reports from comScore strongly indicate that Google is a dominating force in the U.S. search market and that it continues to gain market share. ComScore’s June market share report includes …
Search News
Microsoft has been working really hard lately on innovations for its adCenter, which has resulted in the releasing new features almost on daily basis.
One of the main changes was an update to negative keywords in AdCenter. Previously, most marketers could have been excused for assuming that negative keywords in adCenter work the same way they do in AdWords. However, Microsoft has announced an update …
The 14th Feb 2012 edition of Microsoft’s software security update brought nine security bulletins that collectively address 21 software vulnerabilities, however the update didn’t run as smoothly as planned.
Two of Microsoft’s anti-virus programs, Microsoft Security Essentials and its business-market sibling Microsoft Forefront, mistakenly flagged Google.com as malicious, leaving millions of customers unable to get to the world’s most visited website
Google.com was marked as …
When Bing passed Yahoo! to become the 2nd ranked search engine in the U.S last month it seems the company also got the confidence to shed its “decision engine” label and re-launch as an ad platform with a new tagline ‘Bing is for Doing’.
The main aim for this change is the hope that it will get people to give up Googl-ing and move to …
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