Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advise.

Twitter, Facebook, Linkedin, Bebo, FriendFeed, Digg, YouTube, MySpace… with new social media sites popping up almost daily, it can seem quite daunting as to how your business can use them effectively.
This is where the highly anticipated Media140 conference comes into play. The Perth leg of the event was held last week and I was lucky enough to score myself a ticket.
For those readers who are unaware…

The reports have emerged that Google has finally done a deal with Facebook which will see Facebook content emerging in Google’s real time search.
After securing a deal with Twitter in December last year (and MySpace also) which saw Google take the lead in the real time search space, this latest initiative will help cement its position forefront.
At this stage, reports suggest that Google will only be…

Reports have emerged that Google has set its sights squarely on an AOL search deal as its next major strategy.
According to Nicholas Carlson, who reported on plans via the Silicon Alley Insider site, Microsoft will struggle to outbid Google on AOL’s search business.
Sources close to Google’s Mountain View HQ are suggesting Google will take a very aggressive strategy into negotiations, making it almost impossible for competitors…

When Yahoo! launched BOSS (Build Your Own Search Service) back in July last year it was touted as the innovation to save Yahoo! from Microsoft’s takeover bids.
Unfortunately Yahoo! wasn’t that lucky with the takeover and it would appear that BOSS is facing an uncertain future also.
BOSS allows developers to tap into Yahoo!’s core search index with an unprecedented amount of flexibility and build projects on Yahoo!’s APIs…

Happy New Year to one and all! It’s hard to believe it is 2010.
The web is full of predictions about what is going to happen in search for 2010 – some good, some obvious and some way out there. In the past, I have cast my predictions and even managed to get some right.
This year, I thought I would do something different – not what I thought…

A small design firm is suing Microsoft over the name “Bing” after claims that the Bing search engine is infringing on their trademark. Bing LLC has been running since 2000 and has a pending trademark application over the Bing name.
According to the lawsuit, Bing LLC claims that Microsoft’s Bing “causes confusion with regard to the relationship between the plaintiff and the defendant, confuses the public with regard…

Australian and Canadian authorities have given the all clear to the proposed Microsoft and Yahoo! search deal.
Here’s what the Australian Competition and Consumer Commission had to say about the deal:
“Microsoft and Yahoo!’s share of online paid search advertising queries in Australia was limited, In combining search engine platforms, Microsoft and Yahoo! may have been able to achieve the necessary scale to provide effective and sustainable competition…
There has been plenty of news lately in the online world about real-time search.
Twitter is the big winner at the moment, but Facebook is desperately trying to get in on the action also. Now the latest news is that Google and Microsoft have thrown their hats into the ring and simply want to buy Twitters data.
So with all this activity from the big search players, who…

Unless you’ve been locked away on the moon, you’ll be well aware of the micro-blogging phenomenon that is Twitter.
Twitter has now been running for almost 3 three years and has become a treasure trove of information and links – which makes it hot property for the likes of Google and Bing (aka Microsoft).
The major search engines have deflected the need to talk real-time data with Twitter for some…

The August results are in and it’s nothing but good news for Google & YouTube.
According to comScore, more than 10 billion videos were viewed across Google sites in August, with YouTube accounting for 99% of these. This is an increase of more than a billion views in just one month.
What’s even better news for Google is that there are no serious contenders threatening to take away…