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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
What a big year 2012 was for SEO – from Penguin and Panda updates to disavow link tools and everything in between, surely 2013 can’t be as eventful?
Think again….
2013 is going to be the year of creating value. That is creating value for the reader as the ultimate goal for any website. While this sounds good, it might not necessarily get you the …
While SEO for a local business might sound easy (simply target their local area, instead of broad keywords), there can be a lot of work involved in getting a campaign up and running properly.
The key is to build a plan and stick to it. To help you out, the team at SEOBook have outlined 6 steps below that will help you create a great …
In the past few years, Google Places has been one of the best tools that you can use to promote a local business. By setting up a Google Places listing, you could begin ranking in Google for your business when local searches were done. Although Google Places was a pretty easy tool to use, Google has now merged it with Google+. What exactly does this …
Most link building efforts arent focused on a specific strategy but if you’re a local company then what use is it targeting your link building nationally or internationally.
How can you focus your link building on a local strategy? It’s not as easy as it might sound but here are 4 often overlooked strategies to help get you started.
…
Search News
Here’s something new from Yahoo: a centralized location where business owners can get quick overviews of the effectiveness of their marketing strategies.
Dubbed The Yahoo! Marketing Dashboard, it’s a one-stop-shop for small businesses to track their marketing and includes the following features:
…
Late last Friday, Google announced over 50 new changes that are set to change how search results are displayed in some big ways.
The big topics of focus with this update are on how Google handles spelling errors, classifies keyword stuffing, focuses more on freshness being factored into SERPs and adding a larger website index size. Other features that have been added and upgraded in …
Here is some big news from Google – it has announced a new Panda update, 3.3
This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.
As per Google’s announcement, the Panda data update took place on February 27th and it included the discontinuation of a link evaluation signal. Here are the full details:…
Is your Google Places page showing up at or near the top of local business listings in search results? If you answered no, then keep reading.
Here are my top eight tips to improve your Google Places page’s chances of being found by local searchers:
1. Get Verified
The first step to get your Google Places listing on Google SERPs is to get it verified. …
Search News
The importance of local search listings has been given even greater exposure with a recent study from UK firm BrightLocal.
The results of two online surveys about local consumer behaviour and local SEO found that Google Places is the most popular source for local searchers (not surprising).
The surveys were conducted in Q1 2011. There were more than 600 SEO survey respondents and 1,250 US …
Bing has decided to give Google a run for its money in the local space with the introduction of the Bing Business Portal.
The new portal (to replace the Local Listing Centre) will allow business owners to reach out to their customers more effectively. They can not only create and control their online listings but also create offers & deals and promote them to …
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