Archive for "Local Marketing"

If your business serves multiple locations you can employ a number of different optimization approaches to reach these groups. One method that can be particularly effective involves optimizing individual pages on your website for each different location.

This type of targeting can be done on any level whether it’s city, state or area specific. When customers search for local keywords,…

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Facebook Places has landed and whether you like it or not, it’s going to generate significant interest and engagement.

If you haven’t seen or read the buzz about this new hyper local service, essentially Facebook Places allows users to check in to locations from their mobile or portable devices so that friends and followers can see where they are at.…

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The headlines were a buzz with Google acquisition talks late last week. People close to the subject said Google is in discussions to buy Yelp – a local business review site.

Yelp, which was founded by two Paypal executives back in 2004, apparently has 26 million users per month, with over 8 million reviews of local US…

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Research over the last few years has proven that reviews and advice from family, friends and colleagues are the key buying influencers. No advertising or PR can outweigh the value of a good personal recommendation.

Realizing the importance of peers in the buying decision, Google has just rolled out a new initiative to help people “decide where to shop, eat…

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Did you know you could add coupons to your Google Local listing? If you didn’t, you’re not alone.

Recognizing the how important coupons are in driving foot traffic for small businesses, Google started allowing users to upload coupons to their Google local listings back in 2007.

Well this week, just in time for the holiday season, they’ve enhanced their local…

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