Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advise.

The headlines were a buzz with Google acquisition talks late last week. People close to the subject said Google is in discussions to buy Yelp – a local business review site.
Yelp, which was founded by two Paypal executives back in 2004, apparently has 26 million users per month, with over 8 million reviews of local US based businesses. The site is also starting to penetrate global markets…

Research over the last few years has proven that reviews and advice from family, friends and colleagues are the key buying influencers. No advertising or PR can outweigh the value of a good personal recommendation.
Realizing the importance of peers in the buying decision, Google has just rolled out a new initiative to help people “decide where to shop, eat or hang out, with a little help…

Did you know you could add coupons to your Google Local listing? If you didn’t, you’re not alone.
Recognizing the how important coupons are in driving foot traffic for small businesses, Google started allowing users to upload coupons to their Google local listings back in 2007.
Well this week, just in time for the holiday season, they’ve enhanced their local service by pushing coupons to mobiles. From the release…