Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
The importance of local search listings has been given even greater exposure with a recent study from UK firm BrightLocal.
The results of two online surveys about local consumer behaviour and local SEO found that Google Places is the most popular source for local searchers (not surprising).
The surveys were conducted in Q1 2011. There were more than…
Did you know that in 2008, 82% of local searches online resulted in a phone call, site view, in store visit or immediate purchase? This has no doubt increased along with the popularity of local listings and highlights the need for your local listing to be in that prime position – above your main competitors.
Assuming you already have a…
Google Local listings continue to be a popular advertising option for small businesses because they’re a more cost-effective alternative to PPC advertising.
As a result of this popularity, Google have introduced the ability to enhance your listings so you can stand out from the crowd.
Called enhanced listings, business owners can pay an additional $25 per month to…
If you run an SEO company or web design business then you’re probably not going to be happy with this discovery.
Some SEOs and web designers have been noticing lately that Google has not been showing local listings in search results for queries related to their businesses – even location-specific ones.
Google has launched a stripped down form of Google AdWords which will target small business owners who don’t have the skills to create and manage a regular AdWords campaign. Google Local Listing Ads allow small businesses to feature their business in sponsored results without designing Ads, selecting keywords or budgets.
Google explains how the program is different from…
By now, you’re probably well aware that Yahoo! and Microsoft have entered into a search deal which will see Bing become the default search engine on Yahoo.com. While it might take over a year for the switch to actually take place, there are a number of things you can do now to prepare your business for the changeover. One of…
Google have just made local marketing even more attractive for businesses – Finding a local business with Street View just got easier.
A new feature on Google Maps now shows local business listings in the Street View on the map, with advertising appearing on the street-level photograph.
For example, if you’re looking for a Thai restaurant near Mountain View and…